Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

Read the report
Filter insights
Health & Safety
Article

How Does Communications Software Improve the Mental Health of Remote Workers?

Communications software sits at the backbone of every effective health & safety strategy and its implementation will be critical to drive positive inf
GDS Author
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CX
Article

7 Leaders on Customer Journey and CX Transformation in 2022

The customer journey has never been more difficult to plan for, with this in mind, should we adjust our attitudes in 2022?
GDS Author
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Marketing
Article

The Digital Customer Experience and the Impact of Content

There are two defining truths in marketing today. First, content is the great leveler in helping to define your brand and tone, and second, providing
GDS Author
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Marketing
Article

What is Authentic Engagement and how should it move with the Zeitgeist?

The breakdown of the traditional marketing model isn’t news at this stage, but the steady pressures of quarantine and economic uncertainty have made t
GDS Author
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Marketing
Article

How To Balance Risk And Reward In Controversial Marketing

2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
GDS Author
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Marketing
Article

What is the future of the Chief Marketing Officer (CMO)?

The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
GDS Author
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IT
Article

What is organizational innovation and how can I implement it?

Looking ahead might feel impossible right now, but it’s also essential.
GDS Author
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Technology
Article

Your Guide to Cybersecurity Risk Prevention in 2022

Cybersecurity risk prevention is pivotal to the modern organization but how can we more effectively prevent cybersecurity breaches?
GDS Author
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CX
Article

Using technology to improve the customer experience

How are AI chatbots improving the customer service experience from a customer’s point of view and from a business’ point view?
Adam Burns
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