Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Why Marketers Should Stop Using the Term “Consumer”

How changing the way we view ourselves can help sustainability efforts
Kelley Iuele
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Marketing
Article

What’s Next for Retail?

Why is it more important than ever for retail executives to prepare for change, and plan for the future?
Stephanie Garey
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Marketing
Article

Evolving a Brand to Fit Each Social Media Channel

Which Social Media Platform Should You Use for Your Business?
Michelle Brown
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Marketing
Article

How to Drive Lead Generation in a Digital-First World

What is digital lead investing and why is it important to know the digital lead meaning and definition for your business?
Ellen Fearnley
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Marketing
Article

Emotional Branding

What is emotional branding and how can having an emotional branding strategy elevate your marketing strategy?
Ellen Fearnley
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Marketing
Article

The Value of a Multi-tasking Store Associate

Recognizing the power of an OMNI strategy
Kristina Cartwright
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Marketing
Article

Corporate Social Responsibility Marketing

Why doing good can improve the way people view your brand
Michelle Brown
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Data
Article

Putting the Art into Artificial:How Data is Transforming the Creative Industries

It was Albert Einstein who once said “creativity is intelligence having fun” – and nowhere does that perhaps ring truer than in the creative indus...
Alex Wood
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Marketing
Article

Opinion: The Celebrity Creative Director

Should influencers have a seat in the C-suite?
Ellen Fearnley
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