3 priorities marketing leaders will obsess over in 2024Latest Article - Marketing
As a marketing leader, navigating endless to-do lists, changing priorities on the daily, and pivoting fast is your forte. Discover the top 3 prioritie
Using AI against itself to fight and prevent AI-enhanced cybercrime in 2024Latest Article - Security
AI and Cybercrime unleash a new era of menacing threats, as Gen AI is also enabling those with malicious intent. Are you ready for them?
Deepfakes, phoneys and fraud: Why GenAI is changing the game for security teamsLatest Article - Security
The rapid adoption of generative AI has huge implications for the security profession when it comes to the murky world of deepfake technology.
Dollars & scents: What is sensory marketing?
With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?
5 minute read
Who is the customer of the future?
Discover tomorrow’s trends in CX and marketing with learnings from the recent GDS CX Innovation summit.
7 minute read
From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content
Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
5 minute read
Omnichannel Utopia: Learnings from Intersport’s CX Journey
Read the insights of Bartlomiej Behnke, VP Board of the Directors & CMO at Intersport ISI regarding the enhancement of the omnichannel CX in retail.
6 minute read
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
Read about the importance of creating customer delight and how it might sparkle even on marketing campaigns.
Black History Month:4 Lessons in Brand Leadership
Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media
5 Steps to Create a Culture of Innovation
Five takeaways from GDS’s recent world-leading business events, direct from industry experts who are pioneering an innovation-first approach.
The C-Suite Perception Trap
The urgent “reality check” executives need to successfully attract and retain talent.
Social Responsibility:What Are Customers Googling About Your Brand?
Identifying Your Brands Purpose & Aligning It with Your Strategy