![](https://gdsgroup.com/app/uploads/2023/09/cmo-summit-600x296.jpg)
Marketing
Article
Dollars & scents: What is sensory marketing?
With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?
5 minute read
![](https://gdsgroup.com/app/uploads/2023/06/retail-new-600x274.jpg)
CX
Article
Who is the customer of the future?
Discover tomorrow’s trends in CX and marketing with learnings from the recent GDS CX Innovation summit.
7 minute read
![](https://gdsgroup.com/app/uploads/2023/06/marketing-ai-600x235.jpg)
Marketing
Article
From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content
Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
5 minute read
![](https://gdsgroup.com/app/uploads/2023/05/Retail-600x298.jpg)
CX
Article
Omnichannel Utopia: Learnings from Intersport’s CX Journey
Read the insights of Bartlomiej Behnke, VP Board of the Directors & CMO at Intersport ISI regarding the enhancement of the omnichannel CX in retail.
6 minute read
![](https://gdsgroup.com/app/uploads/2023/03/satisfied-customer-600x313.jpg)
CX
Article
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
Read about the importance of creating customer delight and how it might sparkle even on marketing campaigns.
![](https://gdsgroup.com/app/uploads/2023/02/Black-History-Month-600x300.jpg)
Marketing
Article
Black History Month:4 Lessons in Brand Leadership
Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media
![](https://gdsgroup.com/app/uploads/2022/12/innovation-1-600x362.jpg)
CX
Article
5 Steps to Create a Culture of Innovation
Five takeaways from GDS’s recent world-leading business events, direct from industry experts who are pioneering an innovation-first approach.
![](https://gdsgroup.com/app/uploads/2022/12/people-600x348.jpg)
CX
Article
The C-Suite Perception Trap
The urgent “reality check” executives need to successfully attract and retain talent.
![](https://gdsgroup.com/app/uploads/2022/10/googling-1-600x329.jpg)
Marketing
Article
Social Responsibility:What Are Customers Googling About Your Brand?
Identifying Your Brands Purpose & Aligning It with Your Strategy