Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations.
In this episode, we’re talking about sustainable marketing with the creator of a special technology that can print ingredients onto any type of surface. From beverages to pet goods to medications and beyond, Smart Cups is changing the way products are manufactured, packaged, transported, and consumed. And you can bet Chris Kanik, Founder and CEO, has learned a TON along the way.
From navigating influencer marketing to navigating his notoriety after winning Gordon Ramsay’s Food Stars, to sustainable manufacturing – we talk shop about it ALL!
Discussion points:
- Influencers. How do you choose the right partner, and how do you talk about ROI?
- Using your unique gifts to inspire others and make your mark in the world.
- What really drives sustainability in business? What can it look like?
Get in touch:
- Connect with Chris Kanik
- Connect with Kelley Iuele
- Or email us at podcast@gdsgroup.com
Resources mentioned in this episode:
- GDS Group – Meet the Boss Roundtables
- GDS Group – Events
If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Executive Events & Summits | GDS Group
Let us know what you think of this episode at podcast@gdsgroup.com
Stay in the loop