On the 29th – 31st October at the Royal Turnberry Resort, Scotland 2018, the European edition of CMO Digital Insight Summit will bring together senior marketing decision-makers and business leaders from across Europe to discuss the hottest trends in marketing today – and more importantly, how best to make them work for your business.

The summit will focus on key topics such as: Audience engagement: Content and conversion & the future of marketing; skills, tools and mindsets for success.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides executives with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Björn Hamacher
Björn Hamacher
VP Marketing EMEA
ASICS Europe BV
Image of Sacha Clark
Sacha Clark
Marketing Director
Subway
Image of Alison Keith
Alison Keith
VP Global Media
Coty
Image of Tim Warner
Tim Warner
VP Insights & Analytics Western Europe & Sub Saharan Africa & Global Digitization
PepsiCo
Image of Mikael Journo
Mikael Journo
First VP Marketing Strategy & Central Operations
King
Image of Kevin O'Leary
Kevin O'Leary
VP Global Digital Commerce
GSK
Image of Jens Johan Jervøe
Jens Johan Jervøe
Group CMO
UBS Financial Services Inc.
Image of Jonathan Newman
Jonathan Newman
Chief Digital Officer
Office Depot
Image of Keith Higgins
Keith Higgins
EVP & Head of Global eCommerce
Unilever
Image of Genevieve Labrecque
Genevieve Labrecque
Head of Brand Campaign Strategy
Uber
Image of Elaine Rodrigo
Elaine Rodrigo
Chief Strategy & Insights Officer
Danone
Image of Sheyan Patel
Sheyan Patel
Reserve Customer Marketing Director
Diageo

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • Using data effectively to drive personalised experiences and meet rising customer expectations
  • Understanding how to close the loop between brand and performance marketing
  • Developing a credible, authentic, consistent voice across myriad customer touchpoints and channels
  • Proving the value of digital marketing efforts through effective metrics and measurement
  • Creating assets at the required volume to feed the content marketing machine
  • Activating cultural networks, tapping into tribes and harnessing the power of community
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 16 Workshops
Day 1
Day 2
Day 3
Monday October 29, 2018
Summit registration
1:00pm - 4:25pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome & your itinerary explained
3:30pm - 3:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Keynote panel: Digital marketing in 2018: challenges, opportunities and trends
3:45pm - 4:25pm

We live in an overwhelmingly digital world: technology has become ubiquitous, connectivity likewise. It is embedded in how we interact as consumers, as professionals, as human beings. Expectations have changed to the extent that we now feel entitled to access digital tools, services and experiences. Businesses need to respond to that dynamic. So what does that mean for marketing? More specifically, what does it mean for digital marketing?

Roundtable
4:30pm - 6:00pm
Track 1: Audience engagement: creating more personalised experiences
headshot of Elisabetta Aiello
Elisabetta Aiello
Group Customer and Omnichannel Director - Travis Perkins
Roundtable
4:30pm - 6:00pm
Track 2: Content and conversion: moving the needle on your efforts
headshot of Sheyan Patel
Sheyan Patel
Reserve Customer Marketing Director - Diageo
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
headshot of Beate Rosenthal
Beate Rosenthal
Global Brand Director Digital & Media - Merck Consumer Healthcare
Welcome drinks reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote dinner
7:00pm - 10:00pm
headshot of Geraldine Calpin
Geraldine Calpin
Former CMO - Hilton Worldwide

Fine dining, great networking and brilliant industry insight courtesy of our opening keynote speaker. Food for thought – in more ways than one.

From independent thinkers to technology pioneers to execs from some of the world’s most progressive brands, our keynote speakers are handpicked to provide you with the insight you need to inspire your next business decision.

 

Tuesday October 30, 2018
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:30am
Breakfast keynote: Marketing threats: where is the next disruption coming from?
Collaborate: The CMO Digital Insight debate
8:05am - 9:00am

TABLE 1: Short-term vs long-term thinking

Research carried out over the past couple of years has confirmed something many in the advertising community have long suspected: that marketing spend is overly focused on the short term. To what extent do you agree? Is this a problem? Do we need to introduce more long-term thinking in our marketing plans? And if so, how?

TABLE 2: Programmatic tech

Everyone knows that programmatic tech has changed media buying and disrupted revenue streams. But is it really working for your business? How is your brand approaching it, how do you find the right staff or agencies to facilitate it, and what are the barriers (and secrets) to programmatic success?

TABLE 3: Harnessing the power of voice

20% of searches today are happening without a screen – and that figure is only set to rise as familiarity with interfaces such as Amazon Echo, Google Assistant and others takes hold. What is the impact of this trend on marketing? Is Alexa a Trojan horse? And how do you successfully insert yourself in this new breed of conversation?

TABLE 4: Taking on Goliath

Amazon is the ultimate brand ‘frenemy’ – a huge competitive threat is that redefining expectations around the customer experience, but at the same time a major platform for others’ success and growth. What has been the ‘Amazon effect’ at your organisation? And what is your strategy to compete effectively?

TABLE 5: Dealing with disruption

From the impact of Brexit to the lack of digital skills, from GDPR to the rise in the national living wage to the emergence of new, disruptive technologies like AI, voice and VR: what are the big external, non-marketing-specific trends that are keeping you awake at night?

 

Morning meeting sessions
9:05am - 12:45pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
9:05am - 9:45am
Session 1: Asset creation, pipeline and delivery in a live service world
headshot of Alex Olszowka
Alex Olszowka
Sr. Director International Marketing - EA
Workshop
9:50am - 10:30am
Session 2: Creating personalised on-site experiences through a data and CRO-optimised strategy
Workshop
10:35am - 11:15pm
Session 3: Creating global content and distributing it effectively
headshot of Duncan Chater
Duncan Chater
Global VP Hearst Digital Media - Hearst
Workshop
11:20pm - 12:00pm
Session 4: 5 Reasons Why You Still Need an Employee Advocacy Program and 5 Challenges You May Face
Workshop
12:05pm - 12:45pm
Session 5: Keeping up with consumers needs
headshot of Genevieve Labrecque
Genevieve Labrecque
Head of Brand Campaign Strategy - Uber
Lunch & networking
12:45pm - 1:45pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Afternoon meeting sessions
1:45pm - 5:25pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
1:45pm - 2:25pm
Session 6: Becoming a love brand in the mobile world
headshot of Beate Rosenthal
Beate Rosenthal
Global Brand Director Digital & Media - Merck Consumer Healthcare
Workshop
2:30pm - 3:10pm
Session 7: Do the Trump test: how to make better decisions at work (and at home)
Workshop
3:15pm - 3:55pm
Session 8: Panel discussion
Workshop
4:00pm - 4:40pm
Session 9: Optimizing Online Advertising Budgets through Profit-Based Attribution
Workshop
4:45pm - 5:25pm
Session 10: Meetings & networking
Drinks reception
6:30pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Dinner & experience
7:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday October 31, 2018
Breakfast
7:00 am - 8:00 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Morning meeting sessions
8:05 am - 12:35 pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:05 am - 8:45 am
Session 11: ASICS' mission to get the world moving in the digital age
headshot of Björn Hamacher
Björn Hamacher
VP Marketing EMEA - ASICS Europe BV
Workshop
8:50 am - 9:30 am
Session 12: How is artificial intelligence a game-changer for marketing?
Workshop
9:35 am - 10:15 am
Session 13: Delivering on customer experience: a brand case study
headshot of Alison Keith
Alison Keith
VP Global Media - Coty
Workshop
10:20 am - 11:00 am
Session 14: The state of marketing in 2018: where we’ve been and where we’re going next
Workshop
11:05 am - 11:45 pm
Session 15: Building an engaged community: a brand case study
headshot of Philippe Dao
Philippe Dao
Chief Commercial and Marketing Officer - Asmodee
Workshop
11:50 am - 12:30 pm
Session 16: Talking points and key takeaways
Lunch & farewells
12:35 pm - 1:35 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch before heading home.

Summit Location

Royal Turnberry Hotel, Ayrshire, Scotland

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Previous Summit

Cutting-edge insight, first-class networking - and unparalleled opportunities to improve your project delivery success rates. Find out what you missed last time around...

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.