On 17-19 October 2018, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Fairmont Mayakoba in Mexico, to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Shibu Sasidharan
Shibu Sasidharan
Global Head of Strategy & Market Intelligence
Baker Hughes
Image of Hope Frank
Hope Frank
Partner Global CXO
Mercer
Image of Jalaj  Jha
Jalaj Jha
Head of Digital Marketing
7-Eleven
Image of Dara Treseder
Dara Treseder
CMO
GE Ventures
Image of Emily L Williams Jordan
Emily L Williams Jordan
VP Consumer Marketing Insights
Newell Brands
Image of Eva  Valerio
Eva Valerio
Executive Director Global Digital Marketing & Social Media
The Estee Lauder Companies Inc
Image of Mark Fine
Mark Fine
Executive Director Marketing
New York Mets
Image of Sam Archbold
Sam Archbold
VP Digital Strategy
US Bank
Image of Michael  Dunn
Michael Dunn
SVP and CMO
Georgia Pacific Corporation
Image of Amber Hellem
Amber Hellem
Director US Digital and Social Marketing
Western Union
Image of Sileshi Mengiste
Sileshi Mengiste
Divisional VP Luxury Division
Remington Hotels

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalised messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Wednesday October 17, 2018
Summit registration
2:00pm - 5:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome & your itinerary explained
4:15pm - 4:25pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Roundtable
4:30pm - 6:00pm
Track 1: Content and engagement: appealing to the new consumer
headshot of Cesar Vizcarrondo
Cesar Vizcarrondo
Head of Marketing - Jako Enterprises
Roundtable
4:30pm - 6:00pm
Track 2: Metrics and measurement: driving more marketing effectiveness
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
headshot of Peta Martin
Peta Martin
Director of Marketing Operations - eBay
Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote dinner
7:00pm - 10:00pm
headshot of Dara Treseder
Dara Treseder
CMO - GE Ventures

Fine dining, great networking and brilliant industry insight courtesy of our opening keynote speaker. Food for thought – in more ways than one.

Thursday October 18, 2018
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Breakfast panel: Keep it real, and Keep it coming
8:05am - 8:45am
headshot of Paul Diehl
Paul Diehl
Senior Director - Content, Social and Consumer Trends - Finish Line

• The shift from one beautiful piece of content to many pieces working together
• How are folks documenting their content strategy?
• More content doesn’t mean more results, so how are brands being more purposeful in the content they choose?
• How are brands achieving authenticity in a world where all brands are pretending to be “Transparent.”
• Timeliness and relevancy of content- keep a pulse on trends and procedure content quickly enough to give brands a voice in the conversation of the moment

Moderated by Paul Diehl

Panelists: Carey Malloy, Director Brand Marketing, Orbitz & CheapTickets, Expedia Group and Renee Blake, Chief Creative Officer, eBay

Morning meeting sessions
8:50am - 1:30pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:50am - 9:30am
Session 1: Content, not nontent: What businesses can learn from social entrepreneurialism to eliminate irrelevance from their customer engagement programs
headshot of Carlos  Abler
Carlos Abler
Leader - Content Marketing and Strategy - 3M Company
Workshop
9:35am - 10:15am
Session 2: The Power of the Collective in a Time of Cultural Division
headshot of Mike Densmore
Mike Densmore
Global Board Member, President - Forsman & Bodenfors New York
Workshop
10:20am - 11:00am
Session 3: Gen Z: How they are changing the way we tell our stories and why we should pay closer attention
headshot of Meaghan Morelli
Meaghan Morelli
Director of Digital Content - Subway
Workshop
11:05am - 11:45am
Session 4: Building a Mission-Driven Brand
headshot of Anthony  Michelini
Anthony Michelini
Global Head of Brand Advertising and Brand Insights/Strategy - Citi
Workshop
11:50am - 12:30pm
Session 5: Digital Well-Being: A movement of happier, healthier people.
headshot of Jennifer Verdon
Jennifer Verdon
Former Senior Head of Social Media -
Lunch & networking
12:35pm - 1:35pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Afternoon meeting sessions
1:40pm - 4:35pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
1:40pm - 2:20pm
Session 6: Know thyself – Understanding your brand’s story is the most important insight of all
headshot of Carlos Boughton
Carlos Boughton
Director, Brand Innovation - Patron Spirits
Workshop
2:25pm - 3:05pm
Session 7: Marketing Analytics and Customer Journey Mapping
headshot of Ranjeet Edlabadkar
Ranjeet Edlabadkar
Director Marketing Investments & Operations - Petco
Workshop
3:10pm - 3:50pm
Session 8: Marketing to Millennials: Vital Proteins Feed Your Beauty Campaign
headshot of Jennifer Beechen
Jennifer Beechen
VP Marketing - Vital Proteins
Workshop
3:55pm - 4:35pm
Session 9: Meetings & Networking
Dinner & second night experience
6:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday October 19, 2018
Breakfast
8:00 am - 8:45 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Morning meeting sessions
8:45 am - 1:15 pm

Our one-to-one meeting sessions run in parallel to the workshop programme. Please check your individual schedules to ensure you are in the right place.

Workshop
8:50 am - 9:30 am
Session 10: Who do you Trust?-Influencer Hypnosis
headshot of Nathan Ledesma
Nathan Ledesma
Director, Brand Partnerships - Capitol Records
Workshop
9:35 am - 10:15 am
Session 11: Chipping Away at the Iceberg: Making Sense of Big Data Within your Organization
headshot of Alma Barranco-Mendoza
Alma Barranco-Mendoza
CIO - Canadian Space Society
Workshop
10:20 am - 11:00 am
Session 12: Meetings & Networking
Workshop
11:05 am - 11:45 am
Session 13: Spirits + Charity. How to be effective with cause marketing when you don’t want to seem as if you’re using charitable giving to sell more of your brands?
headshot of Jessica Tamilio
Jessica Tamilio
Head of Commercial & Marketing Integration - Edrington
Workshop
11:50 am - 12:30 pm
Session 14: Content as a Force of Transformation and Alignment in Your Organization
headshot of Carlos  Abler
Carlos Abler
Leader - Content Marketing and Strategy - 3M Company
Workshop
12:35 pm - 1:15 pm
Session 15: Talking points and key takeaways
Lunch & farewells
1:15 pm - 2:15 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch before your journey home.

Summit Location

Fairmont Mayakoba, Riviera Maya, Mexico

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Previous Summit

Cutting-edge insight, first-class networking - and unparalleled opportunities to improve your project delivery success rates. Find out what you missed last time around...

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.