Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Elon Musk’s Twitter changes to X: What marketers can learn from the app’s radical rebrand

Twitter has rebranded to X following Elon Musk’s takeover – but not everyone is a fan.
Alex Wood
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Marketing
Article

Get proactive with social commerce:Is it transformational or just a craze?

Social commerce is rapidly rising, but what is the business value, how can you capitalize on this opportunity and what are the challenges to consider?
Sapphire Smith
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Marketing
Podcast

The marketplace revolution: Why brands must embrace multiple online platforms

GDS Group spoke with Jorrit Steinz, the CEO and founder of Channel Engine, who gave us his insight into the marketplace revolution.
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Marketing
Article

Put your money where your mollusk is: How SpongeBob SquarePants is cleaning up ocean plastic

Learn how Paramount and SpongeBob SquarePants are leading the charge in a successful campaign to tackle ocean plastic and promote sustainability.
Jade Gamlin
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Marketing
Stories

Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

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Marketing
Article

From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content

Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
Julia Belle
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Marketing
Article

Top 3 Priorities for CMOs in 2023

Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.
Verena Fiebelmann
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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 2

Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.
Ben Roberts
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Marketing
Podcast

Conversation with a CMO

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