Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

FEATURED

Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

Filter insights
Marketing
Article

2024 marketing budget trends

Discover the future of sales and marketing budgets. With 45% of leaders anticipating tougher challenges in 2024, strategic budget allocation is key.
Elysia Sibley
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Marketing
Article

5 reasons events are your secret weapon for shortening sales cycles

Explore our article to discover five compelling reasons why events are your key to faster sales cycles and robust pipeline growth.
Verena Fiebelmann
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Marketing
Article

Unlocking Reimagine: 5 key lessons from marketing leaders

Relive the GDS Reimagine Digital Showcase, a Valentine's Day rendezvous of sales and marketing brilliance, featuring top industry experts.
Verena Fiebelmann
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Marketing
Article

3 priorities marketing leaders will obsess over in 2024

Read about the top 3 priorities marketing leaders will obsess over in 2024, using data from 346 global sales and marketing leaders.
Verena Fiebelmann
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Marketing
Article

Unlock your revenue powerhouse: Sales and marketing alignment

Dive deep into the findings of our newest infographic, where we unravel valuable insights derived from our RevGen and CMO Digital Summits.
Elysia Sibley
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Marketing
Article

How to accelerate ROI through events

Unlock the power of event marketing, learn how to accelerate your ROI through events, tailored content, deep connections and explore success stories.
Verena Fiebelmann
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Marketing
Article

Navigating the marketing landscape in 2023 and beyond: AI, personalisation, and community-centric strategies

The marketing world is a dynamic, ever-evolving landscape. Staying ahead of the curve is essential for success. Let’s take a deep dive into some of th
Stephanie Garey
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Marketing
Article

How to choose the right B2B event experience to drive pipeline

We help you to unpick which event experience is right for you based on your objectives and desired outcomes.
Sapphire Smith
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Marketing
Article

Mastering pipeline marketing: A comprehensive guide

A comprehensive guide to mastering pipeline marketing. From sales and marketing alignment through to attribution modeling.
Ben Roberts
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