Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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IT
Article

Cybersecurity:Why People Are Your Greatest Asset and Your Greatest Risk

You might consider employees to be a risk to your security, but they can also be an asset. It all comes down to developing the right security culture
Alex Wood
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HR
Article

A Nudge in the Right Direction:Can Behavioral Economics Help Your People Make Better Decisions?

How do you give your people a push in the right decision-making direction?
Ben Thompson
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IT
Podcast

I never META TikTok I didn’t like

Strategy for Breakfast: We’re taking a deep dive into an utterly fascinating phenomenon taking place in social media: the meteoric rise of TikTok ...
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CX
Article

How Luxury Fashion Brands are Pioneering the Metaverse

Julia Belle
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Marketing
Article

Evolving a Brand to Fit Each Social Media Channel

Which Social Media Platform Should You Use for Your Business?
Michelle Brown
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HR
Article

The New Normal:HR Edition

A series about the ‘new normal’ and how organizations are accelerating transformation.
Colin Cosell
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IT
Article

The agility imperative:Building successful cultures

If there’s one lesson we all learned over the course of the pandemic, it was the value of being able to move quickly. So how do you build greater digi
Ben Thompson
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Marketing
Article

How to Drive Lead Generation in a Digital-First World

What is digital lead investing and why is it important to know the digital lead meaning and definition for your business?
Ellen Fearnley
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Marketing
Article

Emotional Branding

What is emotional branding and how can having an emotional branding strategy elevate your marketing strategy?
Ellen Fearnley
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