5 AI trends every marketing leader should know
Latest Article - AI
From the rise of AI-generated visual content to navigating change management effectively discover how AI is reshaping marketing strategies for success
The rise of hyper-personalization in an AI-centric era
Latest Article - AI
Learn from marketing industry leaders, who came together to explore the challenges and trends arising in marketing.
How SundaySky used events to generate 15 follow-up meetings and over $500k in attributable pipeline
Latest Article - General
Explore how SundaySky used events to generate attributable pipeline growth, access senior decision makers, and deliver thought leadership.
Top 3 healthcare technology trends in 2024
Latest Article - Healthcare
Uncover the top 3 technology healthcare trends shaping 2024 and discover the key insights from the GDS Healthcare Summit.
The shift from AI ideation to AI adoption
Latest Article - AI
GDS Digital Innovation Summit NA highlighted AI in digital transformation. So should we move from talk to AI strategy implementation?
Marketing
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How does Data-Driven Marketing Improve Visibility?
Throughout 2020, we watched as our corporate expectations were levelled and our outcomes were disrupted. In 2021, we’ve attempted to reverse this disr
Marketing
Article
Inspiring Trust: How to Build a Resilient Brand Strategy
Marketing
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How to Integrate, Align, and Unify Your Multi-Channel Ecommerce
Retail
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Harnessing Automation and Innovation as a Key Differentiator for your retail business
Why utilizing the power of modern innovation and automation can make the difference for your retail business?
Marketing
Article
How to Apply Behavioral Segmentation to your Marketing Efforts
Learn what behavioral segmentation is and how it can be used to boost marketing effectiveness by grouping your audience based on their actions.
Health & Safety
Article
Care Model Innovation, Regulation and Governance
The healthcare industry must aggressively pursue innovation projects should it wish to keep its head above water in the current climate.
IT
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How Covid-19 forced businesses to reconsider their digital transformation strategy
2020 was a turning point, a year in which acute social, political, and economic disruption altered the way we lived our lives in the day-to-day whilst
Health & Safety
Article
How do we Drive Innovation where Healthcare Operations are Concerned?
Building an effective system which manages population health is vital, it seems that driving a new kind of “operational innovation” is the answer.
Marketing
Article
How to Grow Customer Acquisition, Retention, and Loyalty in 2022
In 2020, marketing had to think on its feet, engaging quick fixes and tactical changes to address Covid-19.