Experience type: 2 Summits, 1 Roundtable
- Security Insight NA
- Security Insight Europe
Company size (employee headcount): 250-999
Industry: IT/Security
Outcomes:
- Elevated conversations – reached senior decision-makers
About the company
Deep Instinct pioneered the application of deep learning – an advanced form of AI – into Cybersecurity, resulting in the prevention of more threats, faster.
Situation
Deep Instinct found that they couldn’t get in front of the right people through their traditional approach of attending trade shows. They therefore sought a new channel to effectively target the right audience.
Solution
A series of summits in North America and Europe, in addition to a roundtable with the aim to generate pipeline and progress prospects further down their sales funnel.
Result
- Accelerated sales pipeline with open opportunities
Attendee feedback
“It was a great experience. Good selection of industries, which led to a high-level conversation. Something I am taking away is that we face similar challenges, so it was good to hear how those are approached. Justin shared good insights and gave a good idea of Deep Instinct. Therefore, I would like to follow up with Deep Instinct to find out more about their solution offering and to discuss the topics from the session.”
“The session was very good. I thought the panel’s knowledge, experience, diverse organizations, and industries represented to be of real value. The topics are particularly relevant and pressing so I was engaged throughout. The session was well facilitated and moderated. In terms of takeaways, I enjoyed the validation I gained around creating a balance in what you want to achieve in long-term security goals. There were other good insights from the floor and I gained a lot of validation and reaffirmation. I would be interested in following up with Deep Instinct to continue the discussion as well as discuss more AI and Automation in the space, including their solutions and wider platform.”
“This was a very useful session and it was good to discuss our main concerns with security and to understand what others are doing with procedures and best practices. It was valuable to discuss the security developments and deployments for customers. My biggest takeaway was on automation and AI being the next steps in terms of security even though we need a human eye. Justin added a lot of value and I would like to reconnect with Justin and the team on speed developments and security concerns.”