Long term pipeline generation for SimplyRFID

Stories - Retail
21st June 2023

Experience type: 7 Summits, 17 Roundtables 

  • Supply Chain Insight North America
  • NG Manufacturing North America
  • NG Retail North America

Company size (employee headcount): 1-49  

Industry: Retail, Technology  

Outcomes

  • Elevate conversations – reached senior decision-makers  
  • Market share – net new logo acquisition 
  • Brand value – increased brand awareness and staying front of mind 

About the company   

SimplyRFID creates fast, accurate and simple inventory management systems   

Situation  

As a company with fewer than 50 employees, SimplyRfID lacked the internal resource to drive awareness and conversion when seeking new prospects. 

Challenge  

Accessing senior decision-makers in relevant companies to generate pipeline 

Result  

  • Delivering the right people at the right time  

“Getting into the right companies and the right decision makers – then setting up a forum for open conversation helps create a permanent relationship that we can grow on” – SimplyRFID

“We are getting the right attendees that meet our target market.”  – SimplyRFID

  • Roundtables and their ability to focus on niche topics proved to be the most effective experience for SimplyRFID 

“(The Roundtables are a) great format and very well run. The host and discussions are excellent and keep the conversation and lead generation active.” 
– SimplyRFID

  • Almost 50% of attendees have become long-term pipeline prospects 

“About half of the MTB attendees are long-term pipeline prospects and continue to engage in moving their projects forward.” 
– SimplyRFID

“These events have helped us fix our messaging and learn more about the customers needs. The open forum and cross dialog from multiple customers gets to the deeper needs and helps us improve our product and planning. The GDS team has done a fantastic job putting this together.
– SimplyRFID

“It’s been an absolute pleasure to work with you this year, Look forward to our future sessions and seeing further success into the new year.”
– SimplyRFID


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