Experience type: Summit

• CX Innovation North America
• Healthcare summit North America

Company size (employee headcount): 1-49

Industry: Technology/ Training

Outcomes

• Winning market share – net new logo acquisition
• Accelerating profitable revenue growth
• Brand value – increasing brand awareness and staying front of mind

About the company

Training solutions company, providing immersive learning, simulation-based training and AI-powered coaching.

Situation

Their journey started in Feb 2022 after the company’s Chief Growth Officer attended two CX innovation NA summits and 3 roundtables as a decision-maker. At this time, they were the Director of Customer Experience at a fortune 500 healthcare company. After seeing the caliber of experiences and connections from a decision-maker perspective, they then started their journey as a GDS partner after joining their current role.

Challenge

Being a high-growth start-up, the training solutions provider needed to create awareness of their unique offering in a fast and efficient way.

Result

• After attending the GDS CX Summit (North America), the company won a $300k deal and ten new pipeline opportunities
• The Chief Growth Officer was impressed with the level of seniority of the audience and could see that the company’s product aligned to every industry
• They have since booked six more GDS Summits across 2023