The Evolution of the Marketing Skillset

Apply here

26 - 28 OCT  ·  NORTH AMERICA  ·  VIRTUAL

By submitting this form, you are agreeing to receive information about relevant events from GDS Group which may be of interest to you. You can change your preferences at any time. Please see our Privacy Policy for details. 

Learn how to supercharge your social media presence

Discover how to create moments that matter through harnessing digital experiences

Delve into the ways to build a resilient brand strategy

Strategize on driving visibility into marketing effectiveness with data & analytics

Explore the future of your budget: bleak or bright?

Reserve your seat today

Speakers Include

Claire Burns

Rose Jia

Allison Click

CMO and Chief Strategy Officer

Head of Paid Media

VP Marketing

Reserve my seat

Event Agenda

Morning one

Opening Keynote

Interactive Panels

Roundtables

Keynote

Authentic Engagement with the Zeitgeist - Claire Burns, CMO and Chief Strategy Officer, Prudential International

What are the key things to consider when attempting to provide authentic engagement in such unprecedented times?

Workshop 1: The CMO: No Longer Just the Bullhorn for the Brand -  Rose Jia, Head of Paid Media, Amazon

Panel 2: What Makes a True Partner - Seraj Bharwani, Chief Strategy Officer, AcuityAds & Michele Muhammad, Chief Sales and Marketing Officer, DSE Healthcare Solutions

Track 1: Inspiring Trust: Building a Resilient Brand Strategy - Media One

How did the global pandemic necessitate changes to your brand strategy? 

Track 2: Creating Moments that Matter: Harnessing Digital Experiences - C-E-G

The necessity of buying online has made consumers significantly more open to digital offerings and experiences – a shift that marketing executives believe will persist even after the pandemic recedes.

Playing with Fire - Fernando Machado, Global CMO, Restaurant Brands International

Morning two

Keynote

Purpose: We Need Your Leadership - Peter Bingaman, Partner, CMO, North America, Mercer

How can brands fully stay true to purpose and have true brand authenticity. Join Peter Bingaman for this session!

Interactive Panels

Workshop: Personalization & Content Operations: Leveraging Existing Content - Turtl

Roundtables

Track 1: Inspiring Trust: Building a Resilient Brand Strategy

Track 2: Creating Moments that Matter: Harnessing Digital Experiences

Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

Keynote

A New Way to Advertise - WeAre8

Morning three

Keynote

Quantum Marketing: A New Way to Connect - Raja Rajamannar, CMO, Mastercard

Interactive Panels

Panel: Risk vs Reward: Engaging with Controversy - BigLots, Moroccan Oil, Planet Fitness, Sprinkles Cupcakes

Roundtables

Track 1: Inspiring Trust: Building a Resilient Brand Strategy

Track 2: Creating Moments that Matter: Harnessing Digital Experience

Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

Closing Keynote

Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage - Brian Solis, Global Innovation Evangelist, Salesforce

Find out more

Event Highlights

Audience Interaction

Live Polling

Interactive Quizzes

Audience Q&A

Copyright © GDS 2020

90+

100%

CMO Brand Digital Summit

Take part in multi-dimensional keynotes, live Q&As and interactive sessions that focus on tackling pressing industry challenges & opportunities with likeminded marketing experts.

Attendees

Senior Executives

9

Industry Insights

Explore the Platform

Track 3: Data & Analytics: Driving Visibility into Marketing Effectiveness

What are the main challenges you face in embracing a data-driven marketing approach?

Immerse yourself in the most advanced virtual event platform 

HRS

RESERVATION FORM

Engage with a virtual live audience just as you would at a physical event 

Ask questions and interact with the live audience 

The ultimate live polling and gamification tools, keeping your audience engaged

Interactive quizzes to gamify your session

Apply here