On 10 – 12 June 2020 the 20th edition of our CMO Brand Insight Summit will bring together senior marketing decision-makers & business leaders from across North America at the The Ritz-Carlton, Naples in Florida. Drawing on experience within their organizations, senior marketers across industries will share knowledge & expertise on how to tackle today’s most pressing challenges.

The summit is an effective environment to engage, collaborate and drill down into key themes such as: Thought leadership; Content creation & dissemination; Customer experience; The digital & physical divide; Data analytics & insights; Organization & Culture.

From case studies which lift the lid on operations inside best-in-class organisations, to workshop sessions which focus on common challenges, the summit will provide all attendees with the knowledge, tools & techniques which they can immediately implement once back at their organizations.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Todd Ballard
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Todd Ballard
CMO
GoPro
Image of Kasumi Mihori
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Kasumi Mihori
SVP, Brand Creative
Sony Pictures Entertainment
Image of Ken Muench
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Ken Muench
CMO
YUM! Brands
Image of Chris Curtin
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Chris Curtin
Chief Brand & Innovation Marketing Officer
Visa
Image of Glenn Thomas
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Glenn Thomas
CMO
GE Healthcare
Image of Steven Bushong
Logo of Disney/ABC Television Group
Steven Bushong
SVP, Marketing Operations
Disney/ABC Television Group
Image of Alexandre Antonello
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Alexandre Antonello
Head of Marketing, LatAm
Burger King
Image of Cheryl Gilberg
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Cheryl Gilberg
Chief Communications & Marketing Officer
Mizuho Americas
Image of Emanuele Madeddu
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Emanuele Madeddu
Former EVP, Global Brand Strategy & Consumer Marketing
National Geographic Partners
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Will Cady
Head of Brand Strategy
Reddit
Image of Elie Dekel
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Elie Dekel
EVP, Brand Development
Legendary Entertainment
Image of Mehdi Tabrizi
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Mehdi Tabrizi
CMO
Moda Health

5 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • The Psychology Of Branding - Identifying Your Personality
  • Perfecting Your CX & Content Journey - Creation, Distribution & Measurement
  • Experience, Experience, Experience: Creating Moments That Matter
  • Going Green Vs Greenwashing? - Avoiding The Perception Of Deception
  • Marketing In 2025, What's In Store?
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Wednesday June 10, 2020
Summit Registration
12:00pm - 6:00pm

Join us at 12.00 pm when registration opens to collect your badge, check-in, meet the on-site team, and start your 2.5 day Summit experience.

Solution-provider Briefing
1:15pm - 1:45pm

Our VP of Sales will brief you on the next 2 ½ days at the summit, giving you all the information you’ll need for your 1-2-1 meetings, the networking sessions and what to expect to maximise your summit experience.

Welcome Remarks and Delegate Briefing
1:45pm - 2:00pm

Our Master of Ceremonies will kick off the Summit with a welcome brief and orientation session, giving you all the information you need to maximize your Summit experience.

Interview
2:00pm - 2:30pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Storytelling & Securing A New Audience – Editorial, Creative, Content
headshot of Kasumi Mihori
Kasumi Mihori
SVP, Brand Creative - Sony Pictures Entertainment
headshot of Erin Weinger
Erin Weinger
VP, Social Editorial, Creative Center - Sony Pictures Entertainment

In the new age of marketing, securing new audiences and consumers is always of paramount importance.

Join us to hear from Kasumi Mihori, SVP Brand Creative & Erin Weinger, VP, Social Editorial, Creative Center at Sony Pictures, as they take us through their process of taking an iconic brand and bring in interest from a new demographic.

From internal agency integration, to the implementation of voice technology.

Panel Discussion
2:30pm - 3:10pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Brand Perception, Who Are You?
headshot of Alison Hadden
Alison Hadden
VP Consumer Marketing - MINDBODY

Consumers now have an expectation of a brand having a personality and having something they stand by, whether this is through a specific campaign, through social media interaction or through any other method.

  • How much does brand perception influence consumer interaction.
  • Who holds control over a brands perception, is it the consumer or is it the brand?
  • What makes you stand out from the crowd?
  • Are your consumers with you because of what makes you different?
Roundtable Track 1
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
The Psychology Of Branding - Identifying Your Personality

Every brand needs to have a unique personality to some extent, whatever you stand for, the important part is being remembered.

  • Why have so many brands adopted a strong personality in their outreach, advertising and social media?
  • What makes for a successful brand personality? Can adopting a humanized approach work for everyone?
  • Is it vital to represent your brand consistently across all channels?
  • Can one brand ever appeal to all?
Roundtable Track 2
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Perfecting Your CX & Content Journey - Creation, Distribution & Measurement

Content is the driving force for many brands and their success. The average person sees approximately 5000 ads per day, how can you compete for the attention of an extremely overwhelmed consumer

  • How do you create a concept for your content?
  • What methods and media channels are the most effective way to distribute your content?
  • What do you do to measure content effectiveness?
Roundtable Track 3
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Experience, Experience, Experience: Creating Moments That Matter

How can you provide experiences that customers want to engage with?

  • How can you compete in a world of digital fascination?
  • How do you create unified collaboration across the business to execute CX which doesn’t confuse or disgruntle customers?
  • How can you balance brand distinctiveness with customer needs & expectations?
Roundtable Track 4
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Going Green Vs Greenwashing? - Avoiding The Perception Of Deception

Consumers have increasingly been focused on the environment and going green, is your business doing the same? We have seen companies boycotted for their social and environmental stances, while others have reached new heights of success. The importance of going green authentically and not just under social pressure is more vital than ever.

  • Are all companies feeling the same pressure to go green?
  • Is it possible for every company to do this?
  • How can you avoid being labelled a greenwasher, a company giving off the impression that they have made sustainability efforts, with no real change.
Roundtable Track 5
Session 1 - Challenges
3:15pm - 4:15pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Marketing In 2025, What's In Store?

With a new decade, comes a new set of challenges. We have all witnessed the dramatic change marketing’s basic functions have undergone in the last 10 years, what could the next 10 possibly have in store for us?

  • What makes for a modern marketeer?
  • Do you have a 5 or even 10 year plan in place?
  • Will legislative implementations such as the C.C.P.A have a huge impact on marketing?
Workshop
4:20pm - 5:00pm
Going green - The era of the eco conscious consumer

As attitudes have changed, have you adapted with the time?

Green marketing is an increasingly looked at strategy, but are you doing it for the right reason?

  • How can you market products that are intrinsically non eco friendly?
  • Green marketing has drastically risen in production, has marketing caught up?
  • How transparent must you be about products and services to sustain your reputation?
  • In the age of capitalism, can you ever be truly sustainable?
Likes, Clicks, Comments, Engagement, How do You Measure Up?
5:05pm - 5:45pm

Measuring success on social media isn’t clear cut, what metrics matter & how can you analyse your results?

  • How relevant are these metrics?
  • What is the goal from a social campaign?
  • What kind of return on investment can be seen from these metrics?
  • Does sentiment outweigh these metrics?
  • How can sentiment be measured?
Attendee Downtime
5:45pm - 6:00pm
Networking Drinks
6:00pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala Dinner & Keynote
7:30pm - 10:00pm

Join us for our Gala Dinner & Keynote Speaker. An opportunity to network with your peers in a social environment with a three course dinner and wine whilst listening to an industry leader discuss a key topic.

Thursday June 11, 2020
Breakfast
7:00am - 7:50am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50am - 8:00am

Our Master of Ceremonies will brief you into the day 2 program to make sure you are in the right place at the right time.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
A Data-Driven Approach to Creativity & Content

Collaboration results in innovation.

  • How much do you let data drive the creative process?
  • The tried and tested method to engage your audience is story telling – does data tell you the full story?
  • Data often comes with a bad reputation due to the sheer quantity and questions around the source, but how are more and more creative agencies putting data at the heart successfully?
Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Relationship Between Brands and Agencies – Can They Get on the Same Page?

Can the differences of opinion ever be resolved? Or are brands and agencies doomed to forever be disappointed with one another?

  • Do they really understand what the other wants, expects and their true challenges?
  • Do you set realistic expectations?
  • What are the key motivators?
Oxford Style Debate and Live Polling
9:00am - 9:40am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Does Generational Stereotyping Kill Your Brand?

One Topic. Two experts. Two opinions.

You’ll get the chance to vote on where you stand before the session starts.

We’ll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.

Coffee & Networking Break
9:40am - 10:00am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:00am - 10:40am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Factors Of Influence – What Makes A CMO In 2020

What factors will influence what a CMO does?

Having seen and witnessed the drastic change in what marketing means and entails, let’s explore what it means to be a modern marketeer with two senior executives in an interactive fireside chat.

 

Workshop
10:45am - 11:25am
One Tweet Over the Cuckoo’s Nest!
headshot of Amanda Sternquist
Amanda Sternquist
Executive Director, Social Care Practice - HGS Digital

Social media isn’t just for chatting with your friends anymore. It has become a haven for critiques, customers, influencers, and most importantly, it has become a powerful selling tool for your brand.

Spend 40 minutes with HGS Digital’s award winning Social Guru, Amanda Sternquist, and learn how to protect your brand from the next major PR crisis, as well as how to build a well-orchestrated, highly sophisticated, social response process … Powered by augmented AI and advanced analytics!

Keynote
11:30am - 12:00pm
Don't Count Your Chickens Before They Hatch

Counting on your consumers as being loyal to your brand can be a mistake. With 77.8% of consumers saying that product is the number one reason they are loyal to a brand, this loyalty can easily be lost with product changes and developments. Even so much as an ingredient change has been enough to see shares and revenue drop drastically.

  • How do you foster true brand loyalty?
  • Is it possible to curate a customer for life?
  • How can you turn brand loyalty based on a product, into brand love?
Networking Lunch
12:00pm - 1:15pm

Join us for a sit-down lunch, and a chance to catch up on emails and get ready for the afternoon.

Roundtable
Session 2 - Discovery
1:15pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

1. The Psychology Of Branding – Identifying Your Personality

2. Perfecting Your CX & Content Journey – Creation, Distribution & Measurement

3. Experience, Experience, Experience: Creating Moments That Matter

4. Going Green Vs Greenwashing? – Avoiding The Perception Of Deception

5. Marketing In 2025, What’s In Store?

Workshop
2:35pm - 3:15pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
The Rise of the Ethical Consumer
headshot of Ashley Williams
Ashley Williams
Senior Director Global Marketing - KEEN Footwear

Environmental issues have found their way from activist meetings to board rooms.

Consumers increasingly want to know if the products they buy matches their worldview and ethical stance. Consumer awareness is forcing companies to define and execute on their stance.

  • How far does a brands responsibility span?
  • Can a brand really be 100% ethical and environmentally responsible?
  • Where does social responsibility sit within the marketing department?
Case Study
3:20pm - 4:00pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
The Influence and Effect of Emerging Technologies
headshot of Jordan Neal
Jordan Neal
Director of Digital Marketing & Communications - Engel & Völkers

RBC Capital Markets predicts that Amazon’s Alexa will bring in $10 billion in e-commerce revenue by 2020. It’s not a case of if, but when, these technologies will change the way we have to market. As new technologies such as voice and immersive technologies like augmented reality grow in consumer adoption, how are brands integrating those experiences through the customer journey?

Coffee & Networking
4:00pm - 4:15pm
Keynote
4:15pm - 4:45pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Macro, Micro And Into The Millions, Which Influencer Works For Your Brand

Influencers have been one of the biggest and most revolutionary trends to arise in social media marketing. When implementing an influencer campaign, what factors must be considered?

  • What differentiates Mega, Macro, Micro, Advocates, Referrers, Loyalists?
  • Can each type of influencer bring the same benefits?
  • Which is right for your brand?
  • What predictions can be made for influencer marketing in the coming years?
Delegate Implementation Session
4:45pm - 5:15pm
Attendee Downtime
4:45pm - 6:45pm

A needed break after a content filled day. Please use this time as you wish prior to joining us for our night 2 seated dinner.

Networking Drinks
6:45pm - 7:30pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Dinner & Entertainment
7:30pm - 10:00pm

Join us for our night two Gala Dinner, which will be in a casual and inviting setting.

Friday June 12, 2020
Breakfast
7:00 am - 7:50 am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50 am - 8:00 am

Our Master of Ceremonies will brief you into the day 3 program to make sure you are in the right place at the right time.

Keynote
8:00 am - 8:30 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
“You Want How Much?” - Justifying Marketing Spend
headshot of Marion Roger
Marion Roger
SVP Marketing - Addison Lee Group

With only one quarter of CMOs believing that their CFO fully understands the influence marketing can have on the company’s bottom line, according to ‘financialdirector’.

How do we present the much-needed conversation of putting more funding into brand marketing with no immediate return on investment? How do you measure short term ROI when working with new long-term vendors?

Workshop
8:35 am - 9:15 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
TikTok: Turning The Tides Of Traditional Marketing

As TikTok rises in popularity with younger generations, taking over the likes of social media giants Twitter and Snapchat. It is vital to keep up to date with these rising channels. TikTok hasn’t yet been monetized in the same way that competitor Youtube has, is this an unexplored opportunity for marketeers?

  • Is it reasonable to keep up with every new channel that rises up in a matter of months?
  • How can you as a marketeer engage with this younger audience who have cultivated a very age specific culture?
  • Does every brand belong on TikTok?
  • Do we have statistics of success from TikTok influencer campaigns?
Workshop
9:20 am - 10:00 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Managing Campaign Management

The modern marketer needs to be highly skilled in multiple fields (Branding, Social media, Data Science, Insights, PR, Communications, Technicalities of MarTech, Marketing Strategist)

  • How can today’s marketer adapt to tomorrow’s challenges?
  • What does a contemporary marketing team look like?
  • How will campaign management effect the brand reputation?
Roundtable
Session 3 - Outcomes
10:05 am - 11:00 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables

1. The Psychology Of Branding – Identifying Your Personality

2. Perfecting Your CX & Content Journey – Creation, Distribution & Measurement

3. Experience, Experience, Experience: Creating Moments That Matter

4. Going Green Vs Greenwashing? – Avoiding The Perception Of Deception

5. Marketing In 2025, What’s In Store?

Keynote
11:00 am - 11:30 am
Fix It, Even If It Isn't Broken

With challenger brands rising up and demanding industry space, what can be done to compete with these agile and risk-taking companies? With brand giants often re-branding and spinning off products to a new and relatable brand, what strategies should be employed to stay relevant?

  • How can we avoid becoming stagnant?
  • Should you bring younger marketeers into the senior leadership team to influence the direction of the brand?
  • Or should you stick with what you’ve always known?
Delegate De-registration
11:30 am - 12:00 pm

Before you head home, make sure you grab something from our buffet-style lunch for your journey ahead.

Summit Location

The Ritz-Carlton, Naples, Florida

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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