On 6 – 8 November 2019 at the excellent Omni La Costa Resort & Spa in Carlsbad, California, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Aaron Shaffer
Logo of Starbucks
Aaron Shaffer
VP Analytics & Insights
Image of Gustavo Alvarado
Logo of Activision
Gustavo Alvarado
Sr. Director Global Media
Image of David Buxbaum
Logo of Lego
David Buxbaum
VP Global eCommerce & Amazon Marketing
Image of Kim Bartley
Logo of White Castle
Kim Bartley
White Castle
Image of Joyce Szudzik
Logo of AEG
Joyce Szudzik
VP Digital & Social Media
Image of Ryan Nathan
Logo of Weight Watchers International
Ryan Nathan
VP eCommerce
Weight Watchers International
Image of Frank Sottosanti
Logo of Transamerica
Frank Sottosanti
Image of Stephen Lamb
Logo of Chico's FAS
Stephen Lamb
Sr. Director, Digital Marketing and Media
Chico's FAS
Image of Dan Cruz
Logo of Marvel Entertainment
Dan Cruz
VP Digital Media and Integrated Partnerships
Marvel Entertainment
Image of Michail Takach
Logo of VCA
Michail Takach
Chief Digital Officer
Image of Leo Griffin
Logo of VF Corporation
Leo Griffin
VP Digital Strategy
VF Corporation
Image of Michael Dellatte
Logo of Citi
Michael Dellatte
SVP Global Digital Channels

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • To use data effectively to drive personalized experiences and meet rising customer expectation.
  • To understand how to close the loop between brand and performance marketing.
  • To develop a credible, authentic, consistent voice across myriad customer touchpoints and channels.
  • To prove the value of digital marketing efforts through effective metrics and measurement.
  • To create assets at the required volume to feed the content marketing machine.
  • To activate cultural networks, tapping into tribes and harnessing the power of community.
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 3 Workshops
Day 1
Day 2
Day 3
Wednesday November 6, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Solution provider briefing
2:00pm - 2:30pm

Details To Follow.

Welcome remarks and delegate briefing
2:30pm - 2:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Panel Discussion
2:45pm - 3:30pm
Get Your (Business) Head in the Game

The market is saturated with exciting emerging technologies and digital marketing strategies that promise conversions left, right and centre. How do you remain focused on your business needs and recognize which tech is right for you?

3:30pm - 3:50pm
Set Yourself Apart

As consumers spend more time in front of a screen, digital outreach is proving more effective, driving better results. With more ways than ever to reach and influence potential customers, how do you drown out the noise of your competition and present yourself as the best choice?

3:50pm - 5:00pm
Creating Agile Marketing Content

78% of marketers believe custom content is the future of digital marketing. However, creating content more than once a week has an impact on the quality. How do you strike a balance and publish content that adjusts to the individual?

  • How do you measure your content marketing success?
  • Is your content consistent and easily accessible across all digital platforms and mediums?
  • Does your current marketing strategy help determine the best quality content to publish?
3:50pm - 5:00pm
Targeting the Right Audience

90% of searchers haven’t decided on a specific brand before starting their search. With the level of competition online today, how can you ensure that your company is the consumer’s go-to?

  • How do you measure the effectiveness of your digital marketing channels?
  • Can you identify and exploit key trends within your current audience?
3:50pm - 5:00pm
Exploiting the Data Handling Cycle

Personal data is now so valuable that The Economist named it “the world’s most valuable resource ahead of oil”. Using valuable information, the quality of online customer experience has the potential to skyrocket. Yet how do you effectively use the data at your disposal?

  • How is your data currently being stored?
  • Who has access to the data? Should this be revised?
  • In what way can you revise your current data platform to improve efficiency and effectiveness?
3:50pm - 5:00pm
Automation for Personalisation

Machine automation and AI is changing the digital marketing landscape for the better, allowing for more personalised customer experiences. Can its integration significantly improve your digital strategy?

  • How can you implement machine automation to drive better results?
  • Where and how can AI integrate into your digital marketing strategy?
3:50pm - 5:00pm
Squeezing Every Cent

A marketing strategy that flexes to suit the needs of the consumer requires an agile budget to support innovative new campaigns and strategies. How can you begin putting this into practice from the model you have now?

  • Where can your current budget allow for new projects and innovative marketing experimentation?
Roundtable feedback
5:00pm - 5:30pm

Details To Follow.

Networking drinks
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our night’s dinner and entertainment. Details to follow.

8:00pm - 8:30pm
Gala dinner keynote, Q&A: Agile Marketing: The Goose that Lays the Golden Eggs

Remaining relevant in the highly competitive digital space is a marketer’s biggest challenge. With consumers now expecting high-quality personalized digital experiences from brands, an agile digital marketing strategy would save time and resources in creating effective bespoke experiences. How can you ensure your marketing content moulds around the individual and keeps them coming back?

Thursday November 7, 2019
7:00am - 7:50am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
7:50am - 8:00am

Details To Follow.

8:00am - 8:30am
AI/ML Cheat Sheet

Machine learning and AI technologies are prevalent in digital marketing success stories but implementing them to drive efficiency is proving difficult. Where and how can you implement them into your own marketing strategy and how can you adjust your metrics to measure their results?

8:30am - 9:00am
More Bang for Your Buck

How do you ensure new digital marketing systems are well-integrated into your current strategy and be as effective and efficient as possible?

9:00am - 9:30am
Privacy and Regulation: A Meteoric Impact?

With the introduction of GDPR and now the CCPA, brands must tread lightly when collecting and using consumer data. How can you accommodate the new regulations without a negative impact on your digital marketing strategy?

Oxford Style Debate and Live Polling
9:30am - 10:10am
Social Media vs You

In the dawn of social media, organic traffic potential was high: creating an account was all you needed to reach your customers. Now, organic reach has dwindled in the face of mounting advertising costs on social media platforms. Do you stay where your customers are and risk high digital advertising costs, or do you develop your own platform and risk alienating your customers?

Coffee & Networking Break
10:10am - 10:35am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:35am - 11:05am
Behavioural Marketing Analytics

Behavioural analytics are now more important than ever; it allows you to understand your customer and personalize their experience. Here is an example of a company whose digital marketing analytics has allowed them to master the art of customer loyalty.

11:10am - 11:40am
Thinking Like A Winner

How can you change the culture and mindset of your marketing team to make future projects and partnerships more innovative and creative?

Panel Discussion
11:45am - 12:15pm
Voice Search: The Real MVP?

“Utterances are the new hashtags” – Albert Creixhell. The impact of Voice Search on marketing can no longer be ignored – 58% of consumers within the last year have used voice search to find local business information. Is the technology ready for mass-market use and if so, what societal effect would this have?

12:20pm - 12:50pm
The Human Experience

The next step after engaging a customer is delivering on a great brand experience. How can you develop your digital marketing strategy to drive a higher quality of customer experience?

Networking Lunch
12:50pm - 1:50pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

1:50pm - 2:40pm
Drill Down Roundtables

1. Creating Agile Marketing Content

2. Targeting the Right Audience

3. Exploiting the Data Handling Cycle

4. Automation for Personalisation

5. Squeezing Every Cent

2:40pm - 3:10pm
Data Science in Digital Marketing

You have data, you use data, you need data, you collect data. How can you apply the fundamentals of data science to drive ROI?

Case Study
3:15pm - 3:45pm
Conversion, Conversion, Conversion

Here is an example of a company who has a great conversion rate: understanding their consumer behaviour and adapting their business around it to find consumers lining up outside their digital door.

Panel Discussion
3:50pm - 4:20pm
Quality Control

With so much online content available to consumers, digital marketers face the challenge of focusing on quality over quantity. How can you remain relevant to a variety of customer needs without consistently generating new content?

Oxford Style Debate and Live Polling
4:20pm - 5:20pm
Where Marketers Fear to Tread: The Ethics of Data-Handling

The dilemma facing digital marketers today: how does a brand create a personalized customer experience while respecting data privacy? Can you create personalized ads without digitally stalking your consumer?

Attendee downtime
5:20pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Networking drinks
7:00pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner, silent auction, quiz/trivia
7:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday November 8, 2019
7:30 am - 8:20 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
8:20 am - 8:30 am

Details To Follow.

8:30 am - 9:00 am
CMO 2019?

Marketing is arguably the most rapidly evolving department within an organization that is fighting to stay relevant. The CMO is now responsible for far more than it was a few years ago, leading some brands to break down the role into more specific titles: Chief Brand Officer and Chief Customer Experience Officer, for example. Would your organization benefit from a similar revision?

9:00 am - 9:30 am
The Art of the Chat

Chatbots have revolutionized the way consumers react and engage with marketing campaigns and brands, driving loyalty and maintaining interest: 69% of consumers prefer speaking to a chatbot rather than support staff. How can you effectively judge if your organization is ready and capable for chatbots?

9:30 am - 10:10 am
Drill Down Roundtables

1. Creating Agile Marketing Content

2. Targeting the Right Audience

3. Exploiting the Data Handling Cycle

4. Automation for Personalisation

5. Squeezing Every Cent

Coffee & Networking Break
10:10 am - 10:35 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:35 am - 11:05 am
A/B Split Testing

A/B testing is one of the most useful ways to determine the success of your online presence. Yet it is still challenging to gauge how and when you should begin testing to avoid wasting resources. Here is an example of a company that has navigated the minefield of A/B testing.

11:10 am - 11:40 am
Cloud Marketing

When it comes to an integrated network of digital marketing channels, cloud marketing is becoming a more effective and viable option. How would your organization change if adopting a cloud approach?

Q&A with Most Rated Speaker
11:45 am - 12:05 pm

Details To Follow.

Panel Discussion
12:05 pm - 1:00 pm
Closing Panel and Wrap-Up

What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?

Buffet lunch
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

Omni La Costa Resort & Spa, Carlsbad, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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