On 6 – 8 November 2019 at the excellent Omni La Costa Resort & Spa in Carlsbad, California, the US edition of our CMO Digital Insight Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: creating agile marketing content, targeting the right audience, exploiting the data handling cycle, automating for personalization and optimizing your budget.

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Aaron Shaffer
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Aaron Shaffer
VP Analytics & Insights
Starbucks
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Gustavo Alvarado
Sr. Director Global Media
Activision
Image of David Buxbaum
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David Buxbaum
VP Global eCommerce & Amazon Marketing
Lego
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Kim Bartley
CMO
White Castle
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Logo of AEG
Joyce Szudzik
VP Digital & Social Media
AEG
Image of Ryan Nathan
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Ryan Nathan
VP eCommerce
Weight Watchers International
Image of Frank Sottosanti
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Frank Sottosanti
CMO
Transamerica
Image of Stephen Lamb
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Stephen Lamb
Sr. Director, Digital Marketing and Media
Chico's FAS
Image of Dan Cruz
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Dan Cruz
VP Digital Media and Integrated Partnerships
Marvel Entertainment
Image of Michail Takach
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Michail Takach
Director, Digital Communications
VCA Animal Hospitals
Image of Leo Griffin
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Leo Griffin
VP Digital Strategy
VF Corporation
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Michael Dellatte
SVP Global Digital Channels
Citi

6 Challenges in Digital Marketing

Our summit is focused on solving your strategic challenges
  • To use data effectively to drive personalized experiences and meet rising customer expectation.
  • To understand how to close the loop between brand and performance marketing.
  • To develop a credible, authentic, consistent voice across myriad customer touchpoints and channels.
  • To prove the value of digital marketing efforts through effective metrics and measurement.
  • To create assets at the required volume to feed the content marketing machine.
  • To activate cultural networks, tapping into tribes and harnessing the power of community.
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Wednesday November 6, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Solution provider briefing
2:00pm - 2:30pm

Details To Follow.

Welcome remarks and delegate briefing
2:30pm - 2:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Panel Discussion
2:45pm - 3:30pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Get Your (Business) Head in the Game

The market is saturated with exciting emerging technologies and digital marketing strategies that promise conversions left, right and centre. How do you remain focused on your business needs and recognize which tech is right for you?

Interview
3:30pm - 3:50pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Set Yourself Apart
headshot of Yogi Jashnani
Yogi Jashnani
Chief Marketing Officer - Advance Auto Parts

As consumers spend more time in front of a screen, digital outreach is proving more effective, driving better results. With more ways than ever to reach and influence potential customers, how do you drown out the noise of your competition and present yourself as the best choice?

Roundtable Track 1
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Creating Agile Marketing Content

78% of marketers believe custom content is the future of digital marketing. However, creating content more than once a week has an impact on the quality. How do you strike a balance and publish content that adjusts to the individual?

  • How do you measure your content marketing success?
  • Is your content consistent and easily accessible across all digital platforms and mediums?
  • Does your current marketing strategy help determine the best quality content to publish?
Roundtable Track 2
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Targeting the Right Audience

90% of searchers haven’t decided on a specific brand before starting their search. With the level of competition online today, how can you ensure that your company is the consumer’s go-to?

  • How do you measure the effectiveness of your digital marketing channels?
  • Can you identify and exploit key trends within your current audience?
Roundtable Track 3
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Exploiting the Data Handling Cycle

Personal data is now so valuable that The Economist named it “the world’s most valuable resource ahead of oil”. Using valuable information, the quality of online customer experience has the potential to skyrocket. Yet how do you effectively use the data at your disposal?

  • How is your data currently being stored?
  • Who has access to the data? Should this be revised?
  • In what way can you revise your current data platform to improve efficiency and effectiveness?
Roundtable Track 4
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Automation for Personalisation

Machine automation and AI is changing the digital marketing landscape for the better, allowing for more personalised customer experiences. Can its integration significantly improve your digital strategy?

  • How can you implement machine automation to drive better results?
  • Where and how can AI integrate into your digital marketing strategy?
Roundtable Track 5
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Squeezing Every Cent

A marketing strategy that flexes to suit the needs of the consumer requires an agile budget to support innovative new campaigns and strategies. How can you begin putting this into practice from the model you have now?

  • Where can your current budget allow for new projects and innovative marketing experimentation?
Roundtable feedback
5:00pm - 5:30pm

Details To Follow.

Networking drinks
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our night’s dinner and entertainment. Details to follow.

Keynote
8:00pm - 8:30pm
Our Keynote speaker will be addressing the entirety of Summit attendees during our Gala Dinner. They will be going beyond the 'brand story' and sharing their experience and the real truths of tackling a challenge that is shaping the industry.
Gala dinner keynote, Q&A: Agile Marketing: The Goose that Lays the Golden Eggs

Remaining relevant in the highly competitive digital space is a marketer’s biggest challenge. With consumers now expecting high-quality personalized digital experiences from brands, an agile digital marketing strategy would save time and resources in creating effective bespoke experiences. How can you ensure your marketing content moulds around the individual and keeps them coming back?

Thursday November 7, 2019
Breakfast
7:00am - 7:50am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
7:50am - 8:00am

Details To Follow.

Keynote
8:00am - 8:30am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
AI/ML Cheat Sheet

Machine learning and AI technologies are prevalent in digital marketing success stories but implementing them to drive efficiency is proving difficult. Where and how can you implement them into your own marketing strategy and how can you adjust your metrics to measure their results?

Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
More Bang for Your Buck

How do you ensure new digital marketing systems are well-integrated into your current strategy and be as effective and efficient as possible?

Interview
9:00am - 9:30am
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Privacy and Regulation: A Meteoric Impact?
headshot of Ken Burbary
Ken Burbary
Chief Strategy Officer - Emetry

With the introduction of GDPR and now the CCPA, brands must tread lightly when collecting and using consumer data. How can you accommodate the new regulations without a negative impact on your digital marketing strategy?

Oxford Style Debate and Live Polling
9:30am - 10:10am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the
Social Media vs You
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Joe Federer
Author and Speaker (the Psychology of Human Networks) - McGraw-Hill Education

In the dawn of social media, organic traffic potential was high: creating an account was all you needed to reach your customers. Now, organic reach has dwindled in the face of mounting advertising costs on social media platforms. Do you stay where your customers are and risk high digital advertising costs, or do you develop your own platform and risk alienating your customers?

Coffee & Networking Break
10:10am - 10:35am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:35am - 11:05am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Behavioural Marketing Analytics

Behavioural analytics are now more important than ever; it allows you to understand your customer and personalize their experience. Here is an example of a company whose digital marketing analytics has allowed them to master the art of customer loyalty.

Workshop
11:10am - 11:40am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Thinking Like A Winner

How can you change the culture and mindset of your marketing team to make future projects and partnerships more innovative and creative?

Panel Discussion
11:45am - 12:15pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Voice Search: The Real MVP?

“Utterances are the new hashtags” – Albert Creixhell. The impact of Voice Search on marketing can no longer be ignored – 58% of consumers within the last year have used voice search to find local business information. Is the technology ready for mass-market use and if so, what societal effect would this have?

Keynote
12:20pm - 12:50pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Human Experience
headshot of Diana Ganz
Diana Ganz
Co Founder - The Groomsman Suit

The next step after engaging a customer is delivering on a great brand experience. How can you develop your digital marketing strategy to drive a higher quality of customer experience?

Networking Lunch
12:50pm - 1:50pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
Session 2 - Discovery
1:50pm - 2:40pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

1. Creating Agile Marketing Content

2. Targeting the Right Audience

3. Exploiting the Data Handling Cycle

4. Automation for Personalisation

5. Squeezing Every Cent

Workshop
2:40pm - 3:10pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Conversion, Conversion, Conversion

Here is an example of a company who has a great conversion rate: understanding their consumer behaviour and adapting their business around it to find consumers lining up outside their digital door.

Case Study
3:15pm - 3:45pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Data Science in Digital Marketing
headshot of Simi Nadgauda
Simi Nadgauda
AVP Digital Marketing - US Bank

You have data, you use data, you need data, you collect data. How can you apply the fundamentals of data science to drive ROI?

Panel Discussion
3:50pm - 4:20pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Quality Control
headshot of Brooke Hardesty
Brooke Hardesty
Senior Director, Interactive Marketing - Warner Music Group

With so much online content available to consumers, digital marketers face the challenge of focusing on quality over quantity. How can you remain relevant to a variety of customer needs without consistently generating new content?

Oxford Style Debate and Live Polling
4:20pm - 5:20pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Where Marketers Fear to Tread: The Ethics of Data-Handling

The dilemma facing digital marketers today: how does a brand create a personalized customer experience while respecting data privacy? Can you create personalized ads without digitally stalking your consumer?

Attendee downtime
5:20pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Networking drinks
7:00pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner, silent auction, quiz/trivia
7:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday November 8, 2019
Breakfast
7:30 am - 8:20 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
8:20 am - 8:30 am

Details To Follow.

Keynote
8:30 am - 9:00 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
CMO 2019?

Marketing is arguably the most rapidly evolving department within an organization that is fighting to stay relevant. The CMO is now responsible for far more than it was a few years ago, leading some brands to break down the role into more specific titles: Chief Brand Officer and Chief Customer Experience Officer, for example. Would your organization benefit from a similar revision?

Keynote
9:00 am - 9:30 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Art of the Chat

Chatbots have revolutionized the way consumers react and engage with marketing campaigns and brands, driving loyalty and maintaining interest: 69% of consumers prefer speaking to a chatbot rather than support staff. How can you effectively judge if your organization is ready and capable for chatbots?

Roundtable
Session 3 - Outcomes
9:30 am - 10:10 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables

1. Creating Agile Marketing Content

2. Targeting the Right Audience

3. Exploiting the Data Handling Cycle

4. Automation for Personalisation

5. Squeezing Every Cent

Coffee & Networking Break
10:10 am - 10:35 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
10:35 am - 11:05 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
A/B Split Testing

A/B testing is one of the most useful ways to determine the success of your online presence. Yet it is still challenging to gauge how and when you should begin testing to avoid wasting resources. Here is an example of a company that has navigated the minefield of A/B testing.

Workshop
11:10 am - 11:40 am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Cloud Marketing

When it comes to an integrated network of digital marketing channels, cloud marketing is becoming a more effective and viable option. How would your organization change if adopting a cloud approach?

Q&A with Most Rated Speaker
11:45 am - 12:05 pm

Details To Follow.

Panel Discussion
12:05 pm - 1:00 pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Closing Panel and Wrap-Up

What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?

Buffet lunch
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

Omni La Costa Resort & Spa, Carlsbad, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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