On 19-21 June 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz Carlton in Rancho Mirage, California to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Jennifer Borchardt
Jennifer Borchardt
Director Omnichannel Experience - Wealth Management
US Bank
Image of Edward Kummer
Edward Kummer
United Capital Financial Advisors
Image of Joel Bulger
Joel Bulger
Image of Andrea Vitali
Andrea Vitali
Director, Global Marketing
Image of Nick Teare
Nick Teare
VP Brand Marketing
The Ritz-Carlton Hotel Company
Image of Hana Mouhtadi
Hana Mouhtadi
Global Marketing Director - Professional Beauty
Image of Sharon Katz
Sharon Katz
Senior Director, US Marketing
Image of Julie LiaBraaten
Julie LiaBraaten
VP, Consumer and Market Insights
Image of Katherine Ando
Katherine Ando
Head of eCommerce and Digital
GoPro Inc
Image of Jesica Botero
Jesica Botero
Global Marketing Director
AMC Networks
Image of Fran Hazeldine
Fran Hazeldine
Global Head of Marketing
YouTube TV
Image of Rick Gestring
Rick Gestring
Vice President, Restaurant Experience
Dunkin' Brands Inc.

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalized messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
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Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Wednesday June 19, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:25pm - 3:30pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Opening panel: Marketing in the age of the consumer
3:30pm - 4:30pm

Changing consumer desires, expectations and behaviours are driving the need for a new approach to marketing. Simply put, customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can’t provide it. So what does this mean for the modern marketer? How does this change your approach? How do we respond in the age of the customer?

4:30pm - 6:00pm
Track 1: Content and engagement: appealing to the new consumer
4:30pm - 6:00pm
Track 2: Metrics and measurement: driving more marketing effectiveness
headshot of John Rindlaub
John Rindlaub
VP of Marketing - Centene Corporation
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
headshot of Abhinav Vyas
Abhinav Vyas
Digital Marketing, Personalization and Analytics - Verizon
Solution provider briefing
6:00pm - 6:30pm

Details to follow.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner & keynote
7:00pm - 10:00pm

From independent thinkers to technology pioneers to execs from some of the world’s most progressive brands, our keynote speakers are handpicked to provide you with the insight you need to inspire your next business decision.

Thursday June 20, 2019
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:35am
Keynote address: Marketing threats: where is the next disruption coming from?
8:40am - 9:20am
Session 1: Empathic Experiential Marketing: Optimizing Brand Connections & Their Measurement
headshot of Kurt Sabin
Kurt Sabin
Director of Business Development - Xperience
9:25am - 10:05am
Session 2: Inspiring a Purpose Driven Culture
headshot of Rick Gestring
Rick Gestring
Vice President, Restaurant Experience - Dunkin' Brands Inc.
Panel Discussion
10:10am - 10:50am
Surprise and delight: creating engagement before, during and after the game
headshot of Bart Sharp
Bart Sharp
SVP Marketing - Utah Jazz
headshot of Brian Killingsworth
Brian Killingsworth
CMO - Vegas Golden Knights
headshot of Dawn Turner
Dawn Turner
Director of Brand & Marketing - Oklahoma City Thunder
headshot of Kyle Burkhardt
Kyle Burkhardt
Director of Strategy & Insights - LA Clippers
Coffee & networking
10:50am - 11:05am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

11:05am - 11:45am
Session 4: Title TBC
headshot of Ali Wiezbowski
Ali Wiezbowski
Head of Driver Engagement Product Marketing - Uber
11:50am - 12:30pm
Session 5: Title TBC
Keynote Speech
12:35pm - 1:05pm
Lunch keynote
Lunch & networking
1:05pm - 2:00pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

2:00pm - 3:00pm
Roundtable Discussions
3:05pm - 3:45pm
Session 6: Title TBC
3:50pm - 4:30pm
Session 7: The skills and mindsets for success
headshot of Vickie Sherman
Vickie Sherman
SVP, Director of Integrated Marketing - Rabobank
4:35pm - 5:15pm
Session 8: Why voice marketing will take over and how to jump in now
headshot of Tuck Ross
Tuck Ross
SVP Marketing - Synchrony Financial
5:20pm - 6:00pm
Session 9: Emerging Roles in Marketing and Digital Experience
headshot of Nabeel Alamgir
Nabeel Alamgir
CMO - Bareburger
Attendee downtime
6:00pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday June 21, 2019
7:00 am - 8:00 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

8:05 am - 8:45 am
Session 10: Title TBC
8:50 am - 9:30 am
Session 11: Title TBC
headshot of Prexa Graves
Prexa Graves
Marketing Director - Nestlé
headshot of Bruce Katsman
Bruce Katsman
VP & Head of Marketing at Nestle Coffee Partners - Nestlé
9:35 am - 10:15 am
Session 12: Understanding the impact of voice
10:20 am - 11:00 am
Roundtable Discussions
11:05 am - 11:35 am
Session 13: Title TBC
headshot of Shefali Patel
Shefali Patel
Director Strategy and Marketing - GE
11:40 am - 12:10 pm
Session 14: The state of marketing in 2018: where we’ve been and where we’re going next
12:15 pm - 12:45 pm
Session 15
12:45 pm - 1:30 pm
Closing panel
Lunch & farewells
1:30 pm - 2:30 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Ritz Carlton, Rancho Mirage, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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