On 19-21 June 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz Carlton in Rancho Mirage, California to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Darren Contardo
Darren Contardo
SVP Marketing
Image of Christine Escribano
Christine Escribano
SVP Integrated Marketing
Image of Vijay Venugopal Iyengar
Vijay Venugopal Iyengar
Director, Business Partner Marketing
Image of Nicola Blue
Nicola Blue
Vice President Amex Insights Global Consumer
American Express
Image of Tonya H. Berry
Tonya H. Berry
Vice President Marketing
Zep Inc
Image of Frank Igrec
Frank Igrec
Director of Marketing
Dicks Sporting Goods
Image of Sam Baum
Sam Baum
Director of Marketing
Red Bull
Image of Paul Regan
Paul Regan
VP Global Digital Marketing
Image of Mark Ortiz
Mark Ortiz
Head of Digital Marketing
American Honda Motor Company
Image of Christina Olney
Christina Olney
Senior Director of Digital Marketing
National Geographic
Image of Michael Gooch-Breault
Michael Gooch-Breault
Director of Marketing
Verizon Communications
Image of Jodi Patkin
Jodi Patkin
Acting CMO/Vice President, Brand Strategy & Communications
March of Dimes

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalized messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Wednesday June 19, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:30pm - 3:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Keynote Speech
3:45pm - 4:25pm
Keynote panel discussion: Marketing in the age of the consumer
4:30pm - 6:00pm
Track 1: Content and engagement: appealing to the new consumer
4:30pm - 6:00pm
Track 2: Metrics and measurement: driving more marketing effectiveness
4:30pm - 6:00pm
Track 3: The future of marketing: skills, tools and mindsets for success
Solution provider briefing
4:30pm - 4:40pm

Details To Follow

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner & keynote
7:00pm - 10:00pm

From independent thinkers to technology pioneers to execs from some of the world’s most progressive brands, our keynote speakers are handpicked to provide you with the insight you need to inspire your next business decision.

Thursday June 20, 2019
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:30am
Keynote address: Marketing threats: where is the next disruption coming from?
8:35am - 9:30am

Does data make us risk-averse?
Data is forever used to prove marketing’s positive effect on the bottom line. But could marketers be at risk of sacrificing pace and creativity by relying too heavily on the numbers? Does this produce standard, risk-averse work? Is there still room for hunches and gut-feel?

We don’t need more content; we need better content
Comedian Jerry Seinfeld once said: “The whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.” So how do you ensure your content hits home? Is entertainment key? What does good look like?

Owning your brand reputation
Last year saw a number of brands retreat from platforms such as YouTube in response to the risk of creative appearing next to extremist or inappropriate content. So in an age of programmatic media, how do you manage your brand and safeguard its reputation?

Removing unconscious bias
The days of blue and pink aisles are in decline. An increasing number of brands are throwing traditional gender assignations under the bus, and re-imagining both masculinity and femininity as fluid concepts. To what extent is your brand going gender-neutral?

Personalisation and privacy
What impact are regulations such as GDPR having on your ability to use data to offer personalised marketing and products? Where does the line lie between personalisation and intrusion? And how well prepared are you for whatever is coming next?

9:35am - 10:15am
Session 1: Using consumer data in a post-Cambridge Analytica world
10:20am - 11:00am
Session 2: Brand partnerships: how to co-create effectively
Coffee & networking
11:00am - 11:20am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

11:20am - 12:00pm
Session 3: Becoming truly mobile-first: looking beyond the channel
12:05pm - 12:45pm
Session 4: Addressing programmatic transparency
12:50pm - 1:30pm
Session 5: Scaling content: are you ready for growth?
Lunch & networking
1:30pm - 2:30pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

2:30pm - 3:10pm
Session 6: Why email marketing is alive and kicking in 2018
3:15pm - 3:55pm
Session 7: Influencer marketing: what you need to know
Coffee & networking
3:55pm - 4:05pm

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

4:05pm - 4:45pm
Session 8: Brand reinvention: practical lessons from turnaround brands
4:50pm - 5:30pm
Session 9: Living with (and without) Google/Facebook/Amazon
Attendee downtime
5:30pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday June 21, 2019
7:30 am - 8:30 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

8:30 am - 9:10 am
Session 10: Is marketing about driving greater engagement or more sales?
9:15 am - 9:55 am
Session 11: Brands: why being a good business makes good business sense
10:00 am - 10:40 am
Session 12: Understanding the impact of voice
Coffee & networking
10:40 am - 10:50 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

10:50 am - 11:30 am
Session 13: Metrics and measurement: what is working for you?
11:35 am - 12:15 pm
Session 14: The state of marketing in 2018: where we’ve been and where we’re going next
12:20 pm - 1:00 pm
Session 15: Talking points and key takeaways
Lunch & farewells
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Rancho Mirage, Palm Springs, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.