On 18 – 20 May 2020 at the excellent Fairmont Mayakoba in Riviera Maya, Mexico, the US edition of our Marketing Technology Summit will bring together senior decision-makers and business leaders from across the digital spectrum to discuss current industry challenges and opportunities, how to get the most out of them – and where the solutions lie for today’s digital marketers.

Key themes under discussion include: Creating a Customer Centric Culture… Building a Community: The Future Digital Consumer… Where to Find the Connected Spender; The Next Generation Marketing Executive: Skills, tools and mindsets for success

From case studies that lift the lid on operations inside best-in-class organizations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Aaron Shaffer
Logo of Starbucks
Aaron Shaffer
VP Analytics & Insights
Starbucks
Image of Gustavo Alvarado
Logo of Activision
Gustavo Alvarado
Sr. Director Global Media
Activision
Image of David Buxbaum
Logo of Lego
David Buxbaum
VP Global eCommerce & Amazon Marketing
Lego
Image of Kim Bartley
Logo of White Castle
Kim Bartley
CMO
White Castle
Image of Joyce Szudzik
Logo of AEG
Joyce Szudzik
VP Digital & Social Media
AEG
Image of Ryan Nathan
Logo of Weight Watchers International
Ryan Nathan
VP eCommerce
Weight Watchers International
Image of Frank Sottosanti
Logo of Transamerica
Frank Sottosanti
CMO
Transamerica
Image of Stephen Lamb
Logo of Chico's FAS
Stephen Lamb
Sr. Director, Digital Marketing and Media
Chico's FAS
Image of Dan Cruz
Logo of Marvel Entertainment
Dan Cruz
VP Digital Media and Integrated Partnerships
Marvel Entertainment
Image of Michail Takach
Logo of VCA Animal Hospitals
Michail Takach
Director, Digital Communications
VCA Animal Hospitals
Image of Leo Griffin
Logo of VF Corporation
Leo Griffin
VP Digital Strategy
VF Corporation
Image of Michael Dellatte
Logo of Citi
Michael Dellatte
SVP Global Digital Channels
Citi

6 Challenges in Marketing Technology

Our summit is focused on solving your strategic challenges
  • To use data effectively to drive personalized experiences and meet rising customer expectation.
  • To understand how to close the loop between brand and performance marketing.
  • To develop a credible, authentic, consistent voice across myriad customer touchpoints and channels.
  • To prove the value of digital marketing efforts through effective metrics and measurement.
  • To create assets at the required volume to feed the content marketing machine.
  • To activate cultural networks, tapping into tribes and harnessing the power of community.
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Monday May 18, 2020
Registration
1:00pm - 6:00pm

Join us at 1.00 pm when registration opens to collect your badge, check-in, meet the on-site team, and start your 2.5 day Summit experience.

Solution provider briefing
2:00pm - 2:30pm

Our VP of Sales will brief you on the next 2 ½ days at the summit, giving you all the information you’ll need for your 1-2-1 meetings, the networking sessions and what to expect to maximize your summit experience.

Welcome remarks and delegate briefing
2:30pm - 2:45pm

Our Master of Ceremonies will kick off the Summit with a welcome brief and orientation session, giving you all the information you need to maximize your Summit experience.

Panel Discussion
2:45pm - 3:30pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling
Traversing the MarTech Transformation

Join us with our esteemed panelists to discuss digital transformation and how we can implement MarTech solutions to improve this process.

Interview
3:30pm - 3:50pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers
C.C.P.A: Can California Pressure America? Let's discuss!

Details to Follow.

Roundtable Track 1
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Personalization

Details to Follow.

Roundtable Track 2
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Data Privacy

Details to Follow.

Roundtable Track 3
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
CX & Content

Details to Follow.

Roundtable Track 4
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Analytics

Details to Follow.

Roundtable Track 5
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Innovation

Details to Follow.

Roundtable Track 6
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Integration

Details to Follow.

Roundtable feedback
5:00pm - 5:30pm

This is a show and tell with the entire delegation, lead by the roundtable moderators. Hear other challenges, perspectives, and topics that will set the tone for the Summit.

Networking drinks
6:00pm - 7:00pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Gala dinner
7:00pm - 10:00pm

Join us for our Gala Dinner & Keynote Speaker. An opportunity to network with your peers in a social environment with a three course dinner and wine whilst listening to an industry leader discuss a key topic.

Keynote
8:00pm - 8:30pm
Our Keynote speaker will be addressing the entirety of Summit attendees during our Gala Dinner. They will be going beyond the 'brand story' and sharing their experience and the real truths of tackling a challenge that is shaping the industry.
Are We Over-Analyzing Our Consumers? Who Cares What Their 7 Favourite Ice Cream Flavors Are!

We are all familiar with the quiz that gives you a vague answer for a mildly interesting & culturally relevant topic, based on seemingly unimportant questions about yourself. So why are we so interested in these? – As small as this example is, it shows how much the consumer wants a personalised experience, but do we take this too far sometimes? – Is having a clear objective from analysing your data paramount to having a large data library?- Is less sometimes more? Where is the line drawn for a personalised campaign to an invasion of privacy?

Tuesday May 19, 2020
Breakfast
7:00am - 7:50am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
7:50am - 8:00am

Our Master of Ceremonies will brief you into the day 2 program to make sure you are in the right place at the right time.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling
CTO vs CMO - Who Owns MarTech?

With MarTech becoming a much more adopted term in business, where does it belong? – How do we appoint jurisdiction over the topic – Should this vary from business to business? – Does the size of the business impact this allocation? – Is there ever a right answer?

Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
ChatBots - The Key to "24 hour, Always-on" Marketing? // If (Chatbot = Implemented) alert( 'profit' );

According to Impact Bound, 80% of businesses are planning to deploy some type of chatbot by 2020. Are you ontop of the trend? – Why are Chatbots becoming so much more important? – How can AI improve the functionality and opinion of chatbots? – Is it possible to change consumer perspective on this technology?

Keynote
9:00am - 9:20am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Integrating MarTech To Encourage Innovation

“Up from 22% of the budget in 2017, technology now accounts for a whopping 29% of the total marketing expense budget” According to Gartner. – How to decide what to invest time and money into.- How has this effected the rest of the business?- How do you make the decision of what tech to employ?

Oxford Style Debate and Live Polling
9:20am - 10:00am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
MarTech Will Eliminate Essential Job Roles

There has always been concern on jobs when we integrate new technology in business. What impact will MarTech have? – Will some jobs be replaced by AI powered, intelligent systems? – Will this allow for the creation of new jobs? – Is this a concern for all, or just those in entry level positions? – Who is replacable?

Coffee & Networking Break
10:00am - 10:15am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:15am - 10:55am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Mastering SEO//paid vs Organic Search

SEO vs Organic Search, a commonly discussed topic in marketing. As our technology capabilities have improved, so to have the social presence of brands. With brands such as Lush, removing themselves from social media, does this set a precedent for choosing one over the other? – Which is more effective? – Is every brand capable of excelling in organic search? – Does implementing a considerable SEO function inhibit the perception of the brand?

Workshop
11:00am - 11:40am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Alexa Who? Adapting To a New World Of Search, Using Voice

One of the most discussed and successful pieces of tech to surface in previous years has been Voice Assistants, are you making the most of their possibilities? – How can voice search and answer be used to market your brand and products?- With voice being such a new technology, what are the cultural and social implications of this integration?- What concerns are there with Security & Data Privacy?

Panel Discussion
11:45am - 12:25pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
From Entry-Level to the C-Suite, Why We Can't Afford to Stop Learning!

With new MarTech constantly being introduced, what are you doing to keep up with the growing need for a skilled workforce?- Is it sustainable to constantly retrain your staff in new technologies? – What makes for a successful marketeer?- Should every staff member be able to do the same things?- How many of your marketeers should have a specialized skill set?

Keynote
12:30pm - 1:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
ROI - Going above and beyond with MarTech

73% of Marketeers say that Email Marketing as a channel, delivers excellent ROI, according to Statista. So why do many claim Email to be “dead”? – How to combat the negative connotations of email marketing – How has this simple platform lasted the test of time? – Are you making the most of this channel?

Networking Lunch
1:00pm - 1:45pm

Join us for a sit-down lunch, and a chance to catch up on emails and get ready for the afternoon.

Roundtable
Session 2 - Discovery
1:45pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables
  1. Personalization
  2. Data Privacy
  3. CX & Content
  4. Analytics
  5. Innovation
  6. Integration
Workshop
2:35pm - 3:15pm
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
AdTech - Getting the Right Ad to the Right Person

Adtech targets anonymous audiences, whereas Martech generally targets known customers. – How can we then use AdTech to the best of its capabilities? – What strategies have been successful? – Do we have to be controversial to be successful?

Case Study
3:20pm - 4:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Getting On-Top Of The MarTech Stack

With new tech, comes new possibilities, as well as new challenges. The MarTech stack can be overwhelming, finding the best blend of solutions for your business can be incredibly beneficial, or detrimental. – Does the perfect MarTech Stack exist? – Do we implement too many solutions without using them all to their full capabilities? – Let’s explore a senior executives experience with the MarTech stack.

Panel Discussion
4:05pm - 4:45pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Digital Marketing, a Thing Of The Past?

When we think of the term Digital Marketing, do we simply mean Marketing? – In a world where everything is digital, why do we still use the term Digital Marketing? – Is it outdated, or does it still hold relevance to differentiate traditional and new marketing strategies?

Oxford Style Debate and Live Polling
4:45pm - 5:40pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Decentralizing Your MarTech Stack Will Result in Failure

Details to Follow.

Attendee downtime
5:40pm - 7:00pm

A needed break after a content filled day. Please use this time as you wish prior to joining us for our night 2 seated dinner.

Networking drinks
7:00pm - 7:30pm

A casual setting to network and meet the rest of the attendees and discuss relevant topics at your leisure.

Dinner & entertainment
7:30pm - 10:00pm

Join us for our night two Gala Dinner, which will be in a casual and inviting setting.

Wednesday May 20, 2020
Breakfast
7:00 am - 8:20 am

Please come down and join us for breakfast and prepare for a day of workshops, keynotes, debates and panels.

Welcome Remarks
8:20 am - 8:30 am

Our Master of Ceremonies will brief you into the day 3 program to make sure you are in the right place at the right time.

Keynote
8:30 am - 8:50 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Spend Now, Profit Later

With only one quarter of CMOs believing that their CFO fully understands the influence marketing can have on the company’s bottom line, according to ‘financialdirector’. How do we present the much needed conversation of putting more funding into MarTech with no immediate return on investment? – How do we measure short term success of your MarTech stack?

Keynote
8:50 am - 9:20 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Big Data, Finding a Needle In a Haystack

With nearly unlimited data stores at our fingertips, how do you navigate all this information? – With so much data available, how do you determine what is relevant and what is not? – What tech is available to manage this?- Do you really require such a large volume of data?- How do you sift through this never-ending pool of data?

Roundtable
Session 3 - Outcomes
9:20 am - 10:10 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables
  1. Personalization
  2. Data Privacy
  3. CX & Content
  4. Analytics
  5. Innovation
  6. Integration
Coffee & Networking Break
10:10 am - 10:25 am

Take a break and refuel whilst networking and socializing with your peers.

Case Study
10:25 am - 11:05 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
AI - No Longer a Buzzword

AI, the buzz word on everyone’s mind. Have you had any success from AI?- What does AI Mean for your business?- Do you know the scope of AI?- Is it worth the investment?

Workshop
11:10 am - 11:50 am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
TBC

Details to Follow.

Panel Discussion
11:50 am - 1:00 pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
The CMO Round Up

Details to Follow.

Buffet lunch
1:00 pm - 2:00 pm

Before you head home, make sure you grab something from our buffet-style lunch for your journey ahead.

Summit Location

Fairmont Mayakoba, Riviera Maya, Mexico

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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