The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials, to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, product placement – the volume of messages, touchpoints and channels fighting for attention has never been greater. So how do you cut through the noise and deliver marketing that resonates with consumers? How do you make it credible, authentic and interesting? And how do you create seamless customer experiences that cross multiple channels and take individual preferences, habits and behaviours into account?