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Marketing

Omnichannel Customer Experience: Making the Most of Data (2019 Summit Report)

2019 Omnichannel Insight Summit takeaways: Leaders from Johnson & Johnson, Kimball, and Macy's share thoughts on creating a seamless experience.
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Marketing

Marketers Talk Fundamentals of Digital Customer Journey at CMO Insight Summit

Marketers from Anheuser-Busch, PGA, Unilever and more share insights at the 2019 executive event.
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Marketing

The Surprising Benefits of Implicit Cause Marketing

The solution to avoiding backlash over philanthropic cause marketing efforts might be an internal rather than an external push
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Marketing

Employee Advocacy: Scaling Social Media for 2019

Can employee advocacy finally make social media scalable for marketers in 2019?
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Marketing

Virtual Polarity: Marketers Far from Consensus On Social Media Influencers

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?
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Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?
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Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?
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Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.
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Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes
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Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers
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Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?
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Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism
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Marketing

Listen Up! Mobile First’s Primary Problem Isn’t Tech

Digital Marketers at the GDS Mobile Innovation Summit say going Mobile First Isn't about Tech, It's About Culture.
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Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz
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Marketing

Rising from the ashes: How reimagining mobile user experience saved the Motorola brand

When shattering the competition means building a smartphone that’s shatterproof…
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Marketing

Disrupting Your Own Marketing Plan: How Home Depot Got It Right

Speaking with former Home Depot CMO Trish Mueller at the GDS CMO Insight Summit about ditching the store's traditional marketing plan.
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Marketing

Data-Driven or Data-Dependent: How do we combat data hoarding?

Stop collecting and start analysing – is data dependency distracting us from listening to customers?