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Marketing

Virtual Polarity: Marketers Far from Consensus On Social Media Influencers

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?
Article

Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?
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Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?
Article

Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.
Article

Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes
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Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers
Article

Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?
Article

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism
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Marketing

Listen Up! Mobile First’s Primary Problem Isn’t Tech

Digital Marketers at the GDS Mobile Innovation Summit say going Mobile First Isn't about Tech, It's About Culture.
Article

Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz
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Marketing

Rising from the ashes: How reimagining mobile user experience saved the Motorola brand

When shattering the competition means building a smartphone that’s shatterproof…
Article

Marketing

Disrupting Your Own Marketing Plan: How Home Depot Got It Right

Speaking with former Home Depot CMO Trish Mueller at the GDS CMO Insight Summit about ditching the store's traditional marketing plan.
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Marketing

Data-Driven or Data-Dependent: How do we combat data hoarding?

Stop collecting and start analysing – is data dependency distracting us from listening to customers?
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Marketing

How Quest Nutrition Feeds It’s Lean, Mean Marketing Machine

The CTO of Quest Nutrition explains why he thinks tech executives should attend our GDS Marketing Summits
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Marketing

The Story of BENRUS: How Omnichannel Helps Customer Stories Live Forever

The CEO and Chair of Benrus tells us how he learned at the GDS Summit it's time for the historic watch company to explore digital storytelling.
Article

Financial Services

Moore’s law of losers

Backing the big transformation bet is the only way to win says author and advisor Geoffrey Moore. Time to put all your eggs in one basket...
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Marketing

Consumers bite back: Why Influencer Marketing is taking over

CMOs are looking to social media influencers for better reach and messaging authenticity.
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Marketing

Machine Learning vs Artificial Intelligence

Executives at the GDS CMO Data Insight Summit discuss how AI and ML allow marketers to use petabytes of data to learn about you.