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Marketing

Customer Acquisition, Retention, and Loyalty

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.
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Marketing

Perfecting Your Content and The Digital Customer Experience

Communicating your understanding of this fact will prove vital to business in the coming months - this is where content comes into play.
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Marketing

Customer Data – How to Make the Most of What Is Available

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.
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Marketing

Building an Authentic Engagement Strategy which moves with the Zeitgeist

An authentic engagement strategy helps you to reach out and attempting to make a genuine connection with the consumer through affecting content.
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Marketing

Risk vs Reward: Engaging with Controversy

Consumers, now more than ever, want the brands that they purchase from to share their values.
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Marketing

Chief Marketing Officer (CMO): No Longer Just the Bullhorn for the Brand

CMOs cannot - nor should not - underestimate the power of a resilient brand strategy which keeps them in step with the needs of modern customers.
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Marketing

Data & Analytics: How does a Data Driven Approach Create Seamless Customer Experience?

Companies who adopt a data-driven approach are 6x more likely to be profitable year-over-year and 23 times more likely to acquire customers.
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Marketing

Time to Fine-Tune Your Brand: How Multichannel Strategy Helps to Create Brand Authenticity

Consumers place great stock in brand authenticity and are beginning to experiment with alternate options where they see their favorites lacking.
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Marketing

Integrating, Aligning and Unifying Multichannel E-commerce to Drive Productivity

How do marketing and sales keep pace with a cultural change of this magnitude? The answer is, and always has been, in Omnichannel.
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Marketing

Data & Analytics: Driving Visibility into Marketing Effectiveness

Using data to drive your marketing approach is just one of a multitude of means of building the needed trust between the consumer and the company.
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Marketing

Creating Moments That Matter: Harnessing Digital Experience

This necessity of buying online has made consumers significantly more open to digital offerings and experiences
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Marketing

Inspiring Trust: Building a Resilient Brand Strategy

It is essential that businesses now build a resilient brand image that keeps them in step with the general needs of the modern customer.
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Marketing

GDS Group Launch the Leadership Excellence Awards

The awards recognize the executive leaders most deserving of recognition for delivering real value for their organizations
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Marketing

The Ultimate Guide to Emotional Branding

This guide illustrates why emotional branding is essential to all brands when developing brand strategies in a such competitive marketplace
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Marketing

What is Digital Leadership? – Definition, Examples, Skills, Qualities

Learn the definition, importance and benefits of an effective digital leadership and digital leader in achieving business goals
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Marketing

Behavioral Segmentation: How to Apply it in Your Marketing Efforts

Learn what behavioral segmentation is and how it can be used to boost marketing effectiveness by grouping your audience based on their actions.
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Technology

Moving Past Pilots: Innovation & Insights Leaders Embrace Experimentation

Takeaways from the 2019 Digital Innovations Insights Summit. Leaders from companies like Visa, Walmart, and Levi’s discuss how to use experimentation