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Marketing

Consumption in Wartime: Aligning with the Action-Minded Shopper

Who’s winning over consumers with initiatives and transparency?
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Marketing

Are you Marketing to Me?! Personalization at Scale

How can we create an irreplaceable role for our brand in consumers’ lives with personalized marketing?
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Marketing

The Power of TikTok – Brand Building Through Micro-Storytelling

TikTok has become an increasingly powerful force in social media but how can we use it to drive business value?'
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Marketing

Evolution of Marketing

Where is marketing going? What is its evolutionary path? We asked Alexis Oger, Vice President EMEA Marketing at the tech giant, Dell Technologies
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Marketing

Sustainable Marketing: Can we do better business …with the planet?

Sustainability sits at the forefront of most businesses’ strategic plans in 2022, but can the same be said for Marketing?
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Marketing

Old Game, New Rules: Getting Results in a Cookie-Less World

Data is essential to effective marketing, but post-GDPR, the rules have changed. What then, can we do to prevent the impact?
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Marketing

Chasing The Amazon Dream

How can you create extraordinary experiences for your customers like Amazon?
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Marketing

Data and Analytics: How do you Anticipate the Conversation?

What are the main challenges in embracing a data-driven marketing approach?
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Marketing

Your Guide to Marketing Automation

How are Machine Learning, Automation and Artificial Intelligence technologies shaping the future of Marketing?
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Marketing

Web3 – What You Need to Know

The future of brand building in Web 3.0
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Marketing

4 CMOs on the Digital Marketing Trends Shaping 2022

Mastering your marketing is not just key to reaching an audience in 2022, it’s a matter of survival. How then, can leaders keep up?
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Marketing

The Power of Customer-Driven ESG Standards

How are consumers forcing companies to align with their own ideals?
Article

Marketing

Modern Customer Journey: 5 Marketing Leaders on CX Revolution in 2022

Customer experience has changed and it's time for businesses to change with it. Here's our guide on how to transform CX in 2022.
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Marketing

How to improve Customer Experience with AI enabled Sentiment Analysis

AI enabled sentiment analysis is a powerful means of bolstering our customer experience potential, but how do we action it?
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Marketing

Spotlite – Key Marketing Priorities for 2021

A bitesized report built out from insights provided by the marketing leaders looking to transform their marketing strategies for 2021.
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Marketing

6 Chief Marketing Officers (CMOs) on Marketing Strategies for 2021

As we near the end of the pandemic, it’s important to ask, what should marketing strategies for 2021 look like?
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Marketing

Customer Acquisition, Retention, and Loyalty

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.
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Marketing

Digital Customer Experience and the impact of Content

Content is the great leveler in helping to define your brand and tone, but how do you also provide a deeper digital customer experience?