Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

Stories - Marketing
20th June 2023

 

 

Experience type: 6 Roundtables and 5 In-person experiences 

Company size (employee headcount): 250-999 

Industry: Marketing Services 

Outcomes

  • Positioned their organization as a trusted advisor 
  • Increased brand awareness, staying front of mind  
  • Won market share – net new logo acquisition  
  • Expanded existing accounts 

About the company  

Merkle is a market leader in the customer experience management domain with offices in the US, EMEA and APAC.  

Situation  

Merkle EMEA partnered with GDS to increase its brand awareness in the DACH region, an area where the company’s services were less known compared to the rest of Europe. 

Challenge  

Penetrating the DACH region and targeting decision-makers in the right roles to obtain sales conversions. 

Result 

  • Utilizing GDS Groups’ specialist audience acquisition team, Merkle were able to actively engage 118 senior decision makers at companies directly relevant to their customer profile.  
  • 100% of the prospects generated by GDS are new contacts for Merkle with 80% being new business opportunities 
  • Conversions and deals secured as a direct result of event experiences  
  • More experiences lined up for the coming year 

Attendee feedback  

“I found the session to be a valuable use of my time. The group of peers was a breath of fresh air, bringing different angles from different industries. The topics were spot on, and we could easily go on with discussion even longer than that. It is a relief to get the validation that we all are facing the same challenges, and working on the solutions with different approaches… I would be keen to have a follow-up meeting with the Merkle team and continue the discussion”


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