Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

Stories - Marketing
20th June 2023

 

 

Experience type: 6 Roundtables and 5 In-person experiences 

Company size (employee headcount): 250-999 

Industry: Marketing Services 

Outcomes

  • Positioned their organization as a trusted advisor 
  • Increased brand awareness, staying front of mind  
  • Won market share – net new logo acquisition  
  • Expanded existing accounts 

About the company  

Merkle is a market leader in the customer experience management domain with offices in the US, EMEA and APAC.  

Situation  

Merkle EMEA partnered with GDS to increase its brand awareness in the DACH region, an area where the company’s services were less known compared to the rest of Europe. 

Challenge  

Penetrating the DACH region and targeting decision-makers in the right roles to obtain sales conversions. 

Result 

  • Utilizing GDS Groups’ specialist audience acquisition team, Merkle were able to actively engage 118 senior decision makers at companies directly relevant to their customer profile.  
  • 100% of the prospects generated by GDS are new contacts for Merkle with 80% being new business opportunities 
  • Conversions and deals secured as a direct result of event experiences  
  • More experiences lined up for the coming year 

Attendee feedback  

“I found the session to be a valuable use of my time. The group of peers was a breath of fresh air, bringing different angles from different industries. The topics were spot on, and we could easily go on with discussion even longer than that. It is a relief to get the validation that we all are facing the same challenges, and working on the solutions with different approaches… I would be keen to have a follow-up meeting with the Merkle team and continue the discussion”


Back to insights

Related content

Marketing
Article

Unlock your revenue powerhouse: Sales and marketing alignment

Dive deep into the findings of our newest infographic, where we unravel valuable insights derived from our RevGen and CMO Digital Summits.
Elysia Sibley
Find out more
Marketing
Article

How to accelerate ROI through events

Unlock the power of event marketing, learn how to accelerate your ROI through events, tailored content, deep connections and explore success stories.
Verena Fiebelmann
Find out more
Marketing
Article

Navigating the marketing landscape in 2023 and beyond: AI, personalisation, and community-centric strategies

The marketing world is a dynamic, ever-evolving landscape. Staying ahead of the curve is essential for success. Let’s take a deep dive into some of th
Stephanie Garey
Find out more
Marketing
Article

How to choose the right B2B event experience to drive pipeline

We help you to unpick which event experience is right for you based on your objectives and desired outcomes.
Sapphire Smith
Find out more
Marketing
Article

Mastering pipeline marketing: A comprehensive guide

A comprehensive guide to mastering pipeline marketing. From sales and marketing alignment through to attribution modeling.
Ben Roberts
Find out more
Marketing
Article

Dollars & scents: What is sensory marketing?

With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?
Julia Belle
Find out more
Marketing
Article

Demystifying the CMO Digital Summit: Unpacking the insights

Discover the promising future of senior marketing executives! Explore our latest blog highlighting data from the GDS CMO Digital Summit, revealing inc
Verena Fiebelmann
Find out more
Marketing
Article

Elon Musk’s Twitter changes to X: What marketers can learn from the app’s radical rebrand

Twitter has rebranded to X following Elon Musk’s takeover – but not everyone is a fan.
Alex Wood
Find out more
Marketing
Article

Get proactive with social commerce:Is it transformational or just a craze?

Social commerce is rapidly rising, but what is the business value, how can you capitalize on this opportunity and what are the challenges to consider?
Sapphire Smith
Find out more

Related events