Marketing
Article
How to choose the right B2B event experience to drive pipeline
We help you to unpick which event experience is right for you based on your objectives and desired outcomes.
7 minute read
Marketing
Article
Mastering pipeline marketing: A comprehensive guide
A comprehensive guide to mastering pipeline marketing. From sales and marketing alignment through to attribution modeling.
25 minute read
General
Article
Who we are & who we want to be: A journey in procurement leadership
Discover why according to Jonathan Wharfe, technology and data are enablers, but people remain the heart of procurement.
6 minute read
Retail
Article
Bridging the generation gap in Retail
Read insights from Sharalyn Orr of Estée Lauder, interviewed at a recent GDS Group Retail Summit.
4 minute read
Marketing
Article
Dollars & scents: What is sensory marketing?
With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?
5 minute read
CX
Article
Unleashing the power of customer engagement for future growth
Delve into the key takeaways that have emerged from our recent Next Generation Europe Digital Summit.
6 minute read
CX
Article
The Retail industry unravelled: What we learned from the GDS Retail EU Summit
Delve into the key takeaways that have emerged from our recent Retail Europe Digital Summit.
4 minute read
CX
Article
Transforming digital finance: The power of customer identity
Discover the factors that drive customers away from digital banking, and how can financial institutions ensure a seamless CX?
6 minute read
General
Article
Key trends in retail
Read along as we explore key commerce trends that are revolutionizing the way businesses operate and connect with their customers.
5 minute read