The marketplace revolution: Why brands must embrace multiple online platforms

Podcast - Marketing
12th July 2023

At a recent GDS Group roundtable, Jorrit Steinz, the CEO and founder of Channel Engine wowed us with his insight into the marketplace revolution. So GDS Group’s Kelley Iuele had to pick his brains on the podcast about what he sees as the key e-commerce challenges and opportunities for businesses in 2023, and the strategies and technologies we should focus on. Let us know what you think, email us at podcast@gdsgroup.com.

Discussion points

  • What are the key challenges and opportunities for businesses entering new international markets?
  • What strategies and technologies can empower e-commerce companies to optimise their operations and drive international growth?
  • What role do marketplaces play in driving international e-commerce growth, and how can businesses maximise their presence on these platforms?

Get in touch

Resources mentioned in this episode

 

Stay in the loop


Back to insights

Related content

Marketing
Ebook

Protected: Beyond the Summit CMO Edition

Beyond the Summit - CMO Digital Summit
Find out more
Marketing
Article

Demystifying the CMO Digital Summit: Unpacking the insights

Discover the promising future of senior marketing executives! Explore our latest blog highlighting data from the GDS CMO Digital Summit, revealing inc
Verena Fiebelmann
Find out more
Marketing
Article

Elon Musk’s Twitter changes to X: What marketers can learn from the app’s radical rebrand

Twitter has rebranded to X following Elon Musk’s takeover – but not everyone is a fan.
Alex Wood
Find out more
Marketing
Article

Get proactive with social commerce:Is it transformational or just a craze?

Social commerce is rapidly rising, but what is the business value, how can you capitalize on this opportunity and what are the challenges to consider?
Sapphire Smith
Find out more
Marketing
Article

Put your money where your mollusk is: How SpongeBob SquarePants is cleaning up ocean plastic

Learn how Paramount and SpongeBob SquarePants are leading the charge in a successful campaign to tackle ocean plastic and promote sustainability.
Jade Gamlin
Find out more
Marketing
Stories

Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

Find out more
Marketing
Article

From Pixels to Peak Performance:How Paramount Global Are Using AI/ML to Drive Value from Content

Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
Julia Belle
Find out more
Marketing
Article

Top 3 Priorities for CMOs in 2023

Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.
Verena Fiebelmann
Find out more
Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 2

Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.
Ben Roberts
Find out more

Related events